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Health & Wellness - Category Manager - job 2 of 2

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

We have an exciting opportunity for a Health & Wellness - Category Manager in our Front Store Hispanic Strategy business unit at CVS Health for beauty categories. CVS Hispanic Strategy formats are designed to build loyalty and be relevant to the community. As the Hispanic population in the United States grows, CVS Health has taken a multi-pronged approach to better meet the needs of this specific customer population.  As a Category Manager, you will be a critical contributor to the categories, their respective P&Ls and responsible for leading the Hispanic merchandising activity and strategy on a national scale.  You will be accountable in attaining budgeted sales, margin, and winning market share within the business.  This role will be directly involved with driving pricing, product, display, reporting, and go-to-market strategy.

     

CVS Health is the nation's premier health innovation company with a purpose of helping people on their path to better health. CVS is pioneering a bold new approach to total health by making quality care more affordable, accessible, simple, and seamless. We're reinventing our front store to be the front door to healthcare. For millions of Americans, that journey begins with one of our 8,000+ retail stores, and our goal is to help each of our customers take that next step in their self-care journey. To achieve this goal, we are looking for creative merchandising leaders who pushes boundaries, for the consumer and for the business.  

Drive Business Results - 50%

  • Achieves revenue and margin goals by accomplishing market share growth. Manages all profit and loss targets to include sales, contribution of margin, inventory turns, GMROI and DOS
  • Leverages data, insights, and analytics to influence stakeholders and makes recommendations as appropriate.
  • Vendor management, collaborates and negotiates with manufacturers and vendors ensuring strategies achieve in-year sales and margin goals to promote long-term success and partnership.
  • Drives sales thru unique programs in our banners.
  • P&L management of assigned beauty categories and forecasting.
     

Cross-Functional Stakeholder Relationship Building - 35%

  • Embraces organizational improvement initiatives, acting as a change agent with one’s own team and peers and partners.
  • Collaborate across entire organization to ensure store on shelf availability execution of the #1 item in the front store, at key holidays.
  • Establishes and enforces policies and procedures that promote ethical behavior, compliance, and best practices.
  • Cross-Functional Collaboration: Facilitates collaboration between different departments to promote a cohesive and integrated approach to achieving organizational goals.
  • Drives change agility in self, team, and network.
  • Measures retention and key performance indicator results on an ongoing basis and provides recurring readout to senior leadership in partnership with cross functional business leads.
  • Leverages a results-oriented mindset, using metrics to monitor improvements.
  • Develops and manages a standardized set of views that are used to internally monitor macro-level trends and key drivers of each.
  • Influences at all levels – up to and including cross-functional SVPs. 
  • Develops and cultivates collaborative teams within support areas of Marketing, Legal, Digital, Inventory, Pricing, Promotion, Finance, Store Brands, Store Design, Supply Chain, and Store Operations.
  • Maintains a supplier relationship for JBP yearly planning, new item reviews and negotiations.
     

Strategic Planning - 15%

  • Fosters and shape innovation by bringing ideas to market in an agile way, while balancing growth potential against financial risk for the broader team to expand product assortment beyond our unique banners.
  • Drives the team to deliver best-in-class merchandising experiences across in-store channel for beauty categories and programs with high Hispanic penetration, including leading negotiations with all suppliers.
  • Develops growth and oversee category strategies rooted in an understanding of the customer and trends.
  • Follows appropriate timelines and accountabilities for items, empowering the team to drive action steps to completion.
  • Leverages thought partners (Senior leaders, corporate partners, peers, team, etc.) as needed to create and revisit the strategy.
  • Navigates ambiguity and change to achieve goals despite potential obstacles.
  • Follows up on strategic initiatives and KPI performance.
  • Drives assortment decisions through planograms and features.
  • Drives promotional activity strategy, slotting, forecasting and negotiations.
     

Essential Qualifications and Functions: 

The successful candidate will have a strong work ethic, be a self-starter, and able to be highly productive in a dynamic, collaborative environment. The ideal candidate will have the following knowledge / skill / ability:

  • 5+ years of total merchandising experience
  • 5+ years’ experience negotiating contracts with vendors in similar business models.
  • 5+ years’ experience leading cross-functional teams and initiatives with a high degree of complexity
  • 5+ years developing strategies to mobilize the business to achieve goals and outcomes using innovative solutions.
  • 5+ years influencing with and without authority.
  • 5+ years leveraging data to support strategic plans and return on investment.
  • 5+ years’ experience working with a team to prioritize work based on skills, needs, timelines, etc.
  • 5+ years’ experience engaging and inspiring a cross-functional team to reach optimal business outcomes together.
  • Highly responsible and accountable for building strong business value.
  • Consistently leads by example and contributes to overall team success through a positive mindset and resiliency.
  • Expertise leveraging MS Office Suite, including advanced Excel and PowerPoint capabilities.
  • Extensive knowledge of retail business operations, including front store merchandising
  • Proven track record of the ability to work collaboratively with internal and external business partners to deliver ROI from effective targeting and communication strategies. 
  • Regular and reliable attendance during normal working hours, as established by the leader.
  • Any additional tasks as directed by supervisor or manager.
  • Bachelor’s degree, OR equivalent experience
  • Travel requirements – up to 20% travel expected.
     

Skilled In:

  • Strong executive presence and business acumen
  • Superior ability to influence without authority and build relationships quickly.
  • Excellent verbal and written communication skills, including presenting to large audiences and senior leaders.
  • Balancing, coordinating, and executing multiple competing priorities across multiple stakeholders.
  • Delegation and assignment of responsibilities within a project to appropriate stakeholders
  • Influencing without authority to align multiple stakeholders to a common goal and hold teams accountable for delivering results.
  • Framing complex problems and developing solutions that address multiple interests with minimal guidance or direction.
  • Identifying risk and mitigation strategies to ensure success.
  • Using critical thinking and strategy to balance multiple stakeholders needs (e.g. patient, customer, executives, business owners, enterprise)
  • Demonstrating strong attention to detail and follow through with commitments.
     

Ability to:

  • Pivot priorities quickly to adapt to and meet changing business needs.
  • Exhibit/model professional behaviors that are consistent with collaborating with senior leadership and that demonstrate a strong bias for inclusion, collaboration, building trust, driving for and delivering results as well as supporting innovation and change.
  • Continuously accept feedback and where appropriate, create thoughtful recommendations to adapt governance strategy, involving appropriate stakeholders where needed for alignment.
  • Deliver high quality professional communications, presentations, responses, and analyses on a wide range of requests by working quickly, independently and with minimal direction.
  • Communicate clearly to small and large groups internally and externally to lead complex projects to completion.
  • Collaborate cross functionally with leaders and colleagues’ enterprise wide to solution, implement, and drive results, including execution support where required.
  • Plan, develop, and execute short- and long-term goals.
     

Key Responsibilities

  • Leverage insights and data to ensure that CVS is and continues to be ahead of the market in Beauty, Health and Wellness for our customers.
  • Monitor operational opportunities and communicate with team on ideas for improvement of shrink, sales, and expenses
  • Close collaboration with key internal stakeholders, cross-functional teams, and suppliers
  • Superior financial acumen
  • Achieve Market Share growth developing Annual Category Business Plans 1-3-5 years out by developing and implementing category strategic plans i.e., weekly, seasonal and annual merchandising programs to deliver industry leading results
  • Drive the product review and planning process initiating and executing marketing plans for weekly, seasonal marketing programs maintaining positive trade relations and developing strategic alliances
  • Responsible for promotional strategy and planning
  • Key support in the budgeting and forecasting process
  • Manage assortment across store and digital channels
  • Prepare high quality materials to support presentations to senior leadership and other internal groups


Education

  • Bachelor’s degree, OR equivalent experience

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$60,300.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

  • Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

  • Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 04/26/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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$60300K
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What You Should Know About Health & Wellness - Category Manager, CVS Health

CVS Health is on the lookout for a dynamic Health & Wellness - Category Manager to join our Front Store Hispanic Strategy business unit located in Plantation, FL. In this pivotal role, you’ll be at the heart of developing and executing strategies that resonate with our Hispanic community, ensuring our beauty categories are not only appealing but also culturally relevant. You’ll lead the charge in driving key metrics including budgeted sales, margin, and market share. Your responsibilities will have you collaborating with vendors to enhance our product offerings and crafting innovative merchandising strategies that capture the hearts of our clients. Every day presents a new challenge as you monitor performance, employ data-driven insights, and work hand-in-hand with cross-functional teams to elevate the CVS shopping experience. This isn't just a job; it’s an opportunity to shape the future of health and wellness while fostering loyalty within a diverse customer base. If you’re passionate about making a difference and have honed your skills in merchandising and strategic planning, we’d love to have you on board to help us innovate and redefine healthcare's front door.

Frequently Asked Questions (FAQs) for Health & Wellness - Category Manager Role at CVS Health
What responsibilities does the Health & Wellness - Category Manager at CVS Health have?

As the Health & Wellness - Category Manager at CVS Health, your primary responsibilities include achieving revenue and margin goals by managing P&L targets, leading Hispanic merchandising strategies, and driving sales through innovative programs. You'll collaborate with vendors, utilize data to influence stakeholders, and coordinate cross-functional partnerships to improve in-store experiences.

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What qualifications are needed for the Health & Wellness - Category Manager position at CVS Health?

To qualify for the Health & Wellness - Category Manager role at CVS Health, candidates should possess at least 5 years of merchandising experience along with a solid background in vendor negotiations and influence across cross-functional teams. A bachelor's degree or equivalent experience, superior analytical skills, and a strong leadership presence are essential.

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How does CVS Health support the Hispanic community through the Health & Wellness - Category Manager role?

The Health & Wellness - Category Manager at CVS Health plays a critical part in enhancing the shopping experience for the Hispanic community by developing tailored strategies and merchandising that address their unique needs. This position involves understanding cultural trends and implementing relevant beauty categories that foster loyalty among Hispanic customers.

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What are the key skills required for the Health & Wellness - Category Manager at CVS Health?

Key skills for the Health & Wellness - Category Manager include a strong executive presence, business acumen, and excellent communication capabilities. It's also crucial to demonstrate the ability to influence others, manage multiple priorities effectively, and leverage data to drive strategic initiatives and optimal business outcomes.

Join Rise to see the full answer
What kind of career growth can one expect from the Health & Wellness - Category Manager role at CVS Health?

The Health & Wellness - Category Manager role at CVS Health offers significant opportunities for career advancement. With a strong emphasis on leadership and cross-functional collaboration, successful candidates can expect to develop their skills further, increase their influence within the organization, and possibly progress to senior management positions within CVS Health.

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Common Interview Questions for Health & Wellness - Category Manager
Can you describe your experience with vendor negotiation in the beauty category?

To effectively respond, share specific instances where you negotiated favorable terms with vendors. Highlight the strategies you employed, the challenges faced, and how you achieved successful outcomes for past initiatives in beauty merchandising.

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How do you leverage data to drive business decisions?

Discuss your process for analyzing sales data, customer insights, and market trends. Emphasize how you use this information to influence merchandising strategies and identify growth opportunities in previous roles.

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What strategies would you implement to enhance market share in the beauty segment?

Outline your approach to analyzing the competitive landscape and customer preferences. Share examples of successful marketing programs or product initiatives you've led that significantly increased market share.

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How do you prioritize tasks and manage multiple stakeholders effectively?

Explain your method for prioritizing tasks based on urgency and impact. Provide an example of a successful project where you coordinated with various departments to ensure alignment and timely completion.

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What does effective cross-functional collaboration look like to you?

Discuss the key elements of successful teamwork, emphasizing the importance of communication, setting common goals, and how your proactive initiatives have fostered collaboration among teams in previous roles.

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Can you give an example of a time you faced a significant challenge in your merchandising career, and how you overcame it?

Share a relevant story reflecting on a particular challenge that tested your skills. Describe the situation, your steps to address it, and the positive outcome that resulted from your efforts.

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What role does cultural competency play in your merchandising strategies?

Articulate how understanding cultural nuances, particularly in the Hispanic market, shapes your approach to product selection and marketing campaigns. Mention any specific initiatives where you successfully addressed cultural needs.

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How do you ensure compliance and ethical standards within your merchandising initiatives?

Detail your understanding of compliance regulations and ethical considerations in merchandising. Discuss practices you’ve implemented that promote integrity and ethical behavior among team members.

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Describe your experience with P&L management in the beauty sector.

Provide insights into your approach to managing P&L statements, tracking expenses, and ensuring that product lines remain profitable. Share specific outcomes from your financial analysis and decision-making processes.

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How do you foster innovation within your team while maintaining a focus on business objectives?

Explain your strategy for encouraging team creativity while aligning ideas with organizational goals. Share how you’ve successfully integrated innovative solutions that enhanced business results within a competitive market.

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We help people with their health wherever and whenever they need us. And we do it with heart. Because our passion is our purpose: Bringing our heart to every moment of your health™.

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DATE POSTED
April 22, 2025

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