SEM Manager

Are you passionate about driving results through paid search campaigns? Do you have a strategic mindset and a strong understanding of SEM best practices? If so, we have an exciting opportunity for you to join our team as an SEM Manager at CVS Health. As the SEM Manager, you will be responsible for developing and implementing paid search strategies to increase traffic and conversions for our online platforms. This is a highly visible and impactful role within our organization, and we are seeking a driven and analytical individual who is ready to make an impact. Read on to learn more about the qualifications we are looking for in our ideal candidate.Develop and implement effective paid search strategies to drive traffic and conversions for CVS Health's online platforms.Conduct thorough keyword research and continuously optimize campaigns to improve performance and ROI.Monitor and analyze campaign performance, providing regular reporting and insights to key stakeholders.Stay up-to-date with SEM best practices, industry trends, and platform updates to ensure our strategies are cutting-edge and effective.Collaborate with cross-functional teams including marketing, product, and analytics to align SEM strategy with overall business goals.Manage and optimize budgets for multiple campaigns, ensuring maximum return on investment.Conduct A/B testing and implement new tactics and strategies to improve campaign performance.Utilize analytical tools to measure and report on key metrics such as click-through rates, conversion rates, and cost per acquisition.Stay informed on competitive landscape and make recommendations to stay ahead of industry trends.Act as a subject matter expert for SEM within the organization, providing guidance and training to team members as needed.Continuously identify areas for improvement and proactively implement solutions to drive better results.Maintain a strong understanding of CVS Health's brand and target audience to ensure all campaigns align with company objectives.Collaborate with external agency partners to ensure seamless execution and delivery of campaigns.Communicate effectively with key stakeholders on campaign performance and any updates or changes.Stay accountable for KPIs and goals set for SEM campaigns, constantly striving to exceed expectations.CVS Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.