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Account Manager, Influencer Marketing

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 


At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.


At Edelman, we are in relentless pursuit of an equitable, impactful, respectful, and culturally curious workplace that drives innovative thinking, cultivates diverse ideas, and promotes true collaboration among our employees and our partners. Each day and on each project, our goal is to ensure that our colleagues bring who they are to our firm — shaping cultural moments and movements at Edelman, with our clients and for society.

 

Sure, public relations is part of who we are, but in recent years we’ve changed. We’re a next generation agency where you have the freedom to do great innovative work and achieve professional fulfillment.   Today, we have a strong creative team, outstanding planning capabilities, deep data expertise, and an outstanding digital team that is looking to take communications to the next step.


Our focus on continuous improvement challenges our people to always think creatively and encourages them to learn from successes as well as from what didn’t work so well. We encourage our employees to get comfortable with being uncomfortable because that’s when the magic often happens. We don’t like “yes” people – we celebrate those who engage in honest discussion and debate. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.


Is this the right place for you? If you like what you’ve read so far there’s a good chance. There is no single type of person at Edelman. We celebrate diversity — of culture, background, experience and thought — and recognize it as a powerful driver of great work. We know we are at our very best when our teams collaborate across not only geographies, practices, and expertise, but also personal points of view.


In short, we hire people that are smart, passionate and curious, and then give them the independence and mentorship they need to flourish. Think you’ve got the chops? Read on.


We are seeking a bold, insightful and passionate Account Manager to join our fast growing and constantly evolving national Influencer Marketing team. Reporting to the Senior Account Manager, Influencer Marketing the ideal candidate should be immersed in the latest trends, opportunities, regulations and best practices of the influencer space and have a plethora of powerful case examples to share of work they have played an integral role in bringing to life. Their experience should include numerous examples of managing multiple influencer programs from start to finish including the ability to develop and sell in strategic plans. They should also have well developed presentation capabilities – both in terms of providing compelling and detailed counsel to clients as well as internal stakeholders. The ideal candidate will demonstrate a strong ability to manage multiple programs at any given time, understanding our processes for executing seamless influencer programs, and be able to work directly with account teams to see programs forward.


Most importantly, the ideal candidate should have a passion for influencer marketing and its evolving landscape and thrives in a fast-paced agency environment.


This is an excellent opportunity for an ambitious, skilled and innovative candidate who is looking to join a high-octane team of experts managing high-profile influencer campaigns.


What will your week include?
  • Manage the full influencer process for programs including influencer identification, vetting, negotiation, contracting, management and reporting
  • Manage multiple influencer projects to ensure deadlines are met, reporting is thorough and budgets are continuously met
  • Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
  • Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
  • Support the growth of our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
  • Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
  • Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole


Basic Qualifications
  • 4 years of relevant experience in Digital, Content or Brand Marketing including social media and community management
  • 3 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
  • Ability to work simultaneously on multiple programs within an agency setting is a must


Preferred Qualifications
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
  • Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
  • Demonstrated ability to lead and develop Influencer plans
  • Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
  • Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.


Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

 

For more information please visit: www.edelman.com

 

Click here to view a short video about life at Edelman.

 

Edelman welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation to participate in this recruitment, please contact hr.toronto@edelman.com

 

#LI-Hybrid


We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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What You Should Know About Account Manager, Influencer Marketing, Daniel J Edelman Holdings

Edelman is on the lookout for an ambitious and passionate Account Manager, Influencer Marketing to join our dynamic Influencer Marketing team. We are not just about public relations; we’ve evolved into a next-generation agency where you can unleash your creativity and professional fulfillment. Here, you’ll manage the entire influencer process, from identifying and vetting influencers to negotiating contracts and ensuring seamless execution of campaigns. You’ll juggle multiple projects simultaneously, ensuring deadlines are consistently met while maintaining budget guidelines. Your strategic mindset will shine as you collaborate with our Insight and Analytics, Paid Performance, and Creative teams, fostering integration across the board. You’ll be responsible for crafting compelling content overviews that capture the essence of what we do, alongside nurturing relationships with clients and influencers alike. Being immersed in the influencer marketing landscape, you’ll stay ahead of trends, advocate for ethical and creative influencer practices, and tell powerful stories that resonate in today’s market. If you thrive in a fast-paced environment and are driven to make waves in the marketing space, Edelman is the perfect place for you. Join us in shaping cultural moments and influencing the industry like never before. We can’t wait to see how you can amplify our work and inspire those around you!

Frequently Asked Questions (FAQs) for Account Manager, Influencer Marketing Role at Daniel J Edelman Holdings
What are the responsibilities of the Account Manager, Influencer Marketing at Edelman?

As an Account Manager, Influencer Marketing at Edelman, you’ll be at the forefront of managing influencer campaigns from inception to completion. Your responsibilities will include identifying and vetting influencers, negotiating contracts, managing campaign budgets, and ensuring timely reporting. You’ll also collaborate with other specializations within the agency to ensure the programs are integrated and effective, always delivering insightful guidance to both clients and internal teams.

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What qualifications are required for the Account Manager position in Influencer Marketing at Edelman?

For the Account Manager, Influencer Marketing position at Edelman, you should have at least four years of relevant experience in Digital, Content, or Brand Marketing, with a minimum of three years specifically within influencer marketing. A strong track record in managing influencer programs, compelling storytelling, and keen awareness of industry trends is essential. Excellent communication, presentation skills, and the ability to juggle multiple projects are also crucial for success.

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How does Edelman support diversity within its Influencer Marketing team?

Edelman is dedicated to fostering a culture of diversity, equity, inclusion, and belonging (DEIB) within our Influencer Marketing team and across the company. We celebrate diverse backgrounds and perspectives, recognizing them as drivers of innovation and excellence. We believe that a varied team brings richer insights, stronger collaboration, and ultimately, better campaign outcomes for our clients.

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What is the working environment like for an Account Manager at Edelman?

The working environment for an Account Manager, Influencer Marketing at Edelman is dynamic and supportive. You will be encouraged to think creatively, embrace challenges, and engage in lively discussions. Our culture thrives on collaboration, ongoing learning, and the freedom to pursue what inspires you. We value curiosity, boldness, and a willingness to tackle the unexpected, making it an exciting place to work for innovative thinkers.

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What opportunities for growth can an Account Manager expect at Edelman?

As an Account Manager in Influencer Marketing at Edelman, you’ll have ample opportunities for professional development and career growth. You’ll work alongside some of the brightest minds in the industry, leading high-profile campaigns and enhancing your skills in various aspects of influencer marketing. Edelman promotes a culture of mentorship and encourages ongoing learning, ensuring you can advance your career while making impactful contributions.

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Common Interview Questions for Account Manager, Influencer Marketing
How do you approach developing an influencer marketing strategy?

When developing an influencer marketing strategy, begin by identifying your target audience and aligning them with influencers who resonate with that demographic. Conduct thorough research on current trends and best practices in the industry, and set clear objectives for your campaigns. Build a solid plan that outlines the roles of influencers, messaging, and expected outcomes, while being adaptable to changes as the campaign progresses.

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Can you describe a successful influencer marketing campaign you've managed?

In describing a successful influencer marketing campaign, focus on detailing your role, the challenges faced, and how you navigated them. Discuss the objectives of the campaign, the influencers involved, and the strategies implemented. Highlight measurable results such as engagement rates, conversions, and any qualitative feedback received from stakeholders. This shows your ability to manage projects effectively and drive tangible results.

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What tools or platforms do you utilize for influencer management?

For influencer management, I utilize various platforms such as social media analytics tools, influencer databases, and project management software. These tools help streamline processes for identifying potential influencers, tracking campaign performance, and managing communications. Emphasizing familiarity with specific industry-standard tools can bolster your credibility during the interview.

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How do you keep up with the latest trends in influencer marketing?

Keeping up with influencer marketing trends involves a combination of continuous learning and engaging with industry publications, blogs, webinars, and social media communities. Follow thought leaders and reputable sources to stay updated on emerging trends, regulatory changes, and innovative best practices. Participating in discussions and networking with other professionals can also provide valuable insights and knowledge.

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Describe your experience working with influencers during a campaign.

When discussing your experience with influencers, be specific about your role in terms of outreach, relationship management, and campaign execution. Highlight how you established connections, guided influencers to align with brand messaging, and coordinated content creation. Mention any challenges faced and how you creatively solved them, providing a comprehensive view of your ability to manage external relationships effectively.

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What steps do you take to evaluate an influencer's credibility?

To evaluate an influencer's credibility, I assess several factors including engagement rates, audience demographics, and previous collaborations. I review their online presence for authenticity, the quality of content created, and whether their values align with the brand’s mission. This holistic view helps ensure we’re partnering with influencers who can genuinely connect with our target audience.

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What are some key performance indicators (KPIs) you track in influencer marketing?

In influencer marketing, I track KPIs such as engagement rates, reach, impressions, conversion rates, and brand sentiment. Additionally, I monitor any generated leads and sales as a result of influencer campaigns. This data-driven approach allows for objective measurement of campaign effectiveness and can inform future strategies for improved performance.

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How do you handle a situation where an influencer campaign did not meet expectations?

If an influencer campaign doesn't meet expectations, I would first conduct a thorough analysis to identify the gaps. This involves reviewing the campaign strategy, execution, engagement metrics, and feedback. I believe in being transparent with stakeholders while presenting actionable insights on what can be improved or pivoted for future efforts. Learning from setbacks is vital for continual growth in marketing.

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What skills do you think are crucial for an Account Manager in Influencer Marketing?

For an Account Manager in Influencer Marketing, essential skills include strong communication and presentation capabilities, strategic thinking, and project management. An understanding of social media trends, analytical skills to interpret campaign performance data, and the ability to build and maintain relationships with influencers are also critical for success in this role.

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Why do you want to work for Edelman as an Account Manager, Influencer Marketing?

I want to work for Edelman because of your commitment to diversity, innovation, and authentic storytelling in the marketing landscape. Edelman's reputation for excellence and your focus on building strong relationships resonates with my career goals. I am excited about the opportunity to contribute to a dynamic, forward-thinking team that is making a meaningful impact in influencer marketing.

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Founded in 1952 and headquartered in Chicago, IL, Edelman is a public relations and marketing consultancy firm. The company offers B2B marketing, branding, business transformations, digital transformation and media relations services.

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Full-time, hybrid
DATE POSTED
December 4, 2024

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