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Social Media Intern

Job Title: Social Media Intern

Location: South Africa - Hybrid (3 days in in office)

Employment Equity Requirement: Yes

About Edelman:


Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations. With a presence in South Africa, we are committed to driving impactful storytelling and digital engagement.


Job Summary:


We are looking for a creative and dynamic Social Media Intern to join our team at Edelman South Africa. This is an excellent opportunity for an aspiring social media professional to gain hands-on experience in digital marketing, content creation, and online community management. The successful candidate will play a key role in enhancing our online presence and engaging with audiences across various platforms.


Key Responsibilities:
  • Assist in developing, scheduling, and publishing social media content across platforms such as Instagram, Twitter, Facebook, LinkedIn and TikTok.
  • Monitor social media channels for trends, conversations, and engagement opportunities relevant to Edelman and our clients.
  • Support in creating graphics, videos, and other multimedia content using design tools.
  • Engage with online communities by responding to comments, messages, and mentions.
  • Conduct social media research and competitive analysis to identify best practices.
  • Assist in reporting on social media analytics and performance metrics.
  • Collaborate with the content and creative teams to brainstorm innovative social campaigns.


Requirements:
  • Must be a South African citizen.
  • Currently pursuing or recently completed a qualification in Marketing, Communications, Journalism, or a related field.
  • Passion for social media, digital marketing, and brand storytelling.
  • Basic understanding of social media platforms and content trends.
  • Excellent written and verbal communication skills.
  • Creativity and the ability to think outside the box.
  • Knowledge of design tools (e.g., Canva, Adobe Suite) is a plus.
  • Ability to work independently and as part of a collaborative team.


What We Offer:
  • A supportive and inclusive work environment at a globally recognized PR agency.
  • Hands-on experience in a fast-paced agency setting.
  • Mentorship and career development opportunities with industry experts.
  • Exposure to real-world social media campaigns and strategies for top-tier clients.


If you are passionate about social media and eager to kick-start your career in digital marketing, we’d love to hear from you! Apply now by submitting your CV and a short motivation letter outlining why you are the perfect fit for this role.


Note: Only shortlisted candidates will be contacted.


Our Values  


Core to our culture are our values, which guide our behavior, support a client-centric approach, influence the way we work with each other, our clients, and the community, and inspire great work.  


The Relentless Pursuit of Excellence: Bringing the best of ourselves and partners to our clients.  


The Freedom to be Constantly Curious: Tenacious, flexible, and thorough approach that drives creativity and growth for clients and ourselves.  


The Courage to do the Right Thing: Trusted and resilient partner, committed to building a diverse, equitable and inclusive workforce, that prioritizes the wellbeing of ourselves and our colleagues.  


The Commitment to Positively Impact Society: Performing our work with an environmental conscience, and a sense of tolerance, fairness, and equality. 


#LI-EC1 


We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What You Should Know About Social Media Intern, Daniel J Edelman Holdings

Are you a creative thinker with a passion for social media? Edelman South Africa is looking for a Social Media Intern to join our dynamic team in Johannesburg. As a global leader in communications, we thrive on the art of storytelling and digital engagement, and we want you to help us amplify those efforts! This is a fantastic opportunity for any aspiring social media professional eager to dive into the exciting world of digital marketing. In this role, you’ll assist in crafting, scheduling, and publishing content across various platforms like Instagram, Twitter, Facebook, LinkedIn, and TikTok. Your keen eye for trends will be crucial as you monitor and engage with online communities, respond to comments, and create eye-catching graphics and videos using tools like Canva and Adobe Suite. Not only will you collaborate with our creative team to brainstorm innovative campaigns, but you’ll also gain hands-on experience in analyzing social media metrics and reporting on campaign performance. If you’re pursuing a qualification in Marketing, Communications, or Journalism and have a youthful spark for brand storytelling, we encourage you to apply! At Edelman, we pride ourselves on fostering an inclusive work environment that supports your growth and creativity. Join us and elevate your career with real-world social media strategies and mentorship from industry veterans. Your adventure starts here, and we can't wait to meet you!

Frequently Asked Questions (FAQs) for Social Media Intern Role at Daniel J Edelman Holdings
What are the key responsibilities of the Social Media Intern at Edelman?

As a Social Media Intern at Edelman, your key responsibilities include developing and publishing content on major social media platforms like Instagram, Twitter, Facebook, LinkedIn, and TikTok. You'll monitor these channels for trends and engagement opportunities, create multimedia content, engage with online communities, and assist in conducting social media research and analytics reporting.

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What qualifications are required to apply for the Social Media Intern position at Edelman?

To qualify for the Social Media Intern position at Edelman, applicants must be South African citizens currently pursuing or recently completed a qualification in Marketing, Communications, Journalism, or a related field. A passion for social media and a basic understanding of content trends and design tools are also essential.

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What skills are important for a Social Media Intern at Edelman?

Critical skills for a Social Media Intern at Edelman include excellent written and verbal communication skills, creativity, and the ability to think outside the box. A basic understanding of social media platforms and design tools such as Canva or Adobe Suite will greatly enhance your contributions.

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What can I expect from the work environment at Edelman as a Social Media Intern?

At Edelman, you can expect a supportive and inclusive work environment where creativity thrives. As a Social Media Intern, you'll gain hands-on experience in a fast-paced agency setting while receiving mentorship and career development opportunities from industry experts.

Join Rise to see the full answer
How can a Social Media Intern at Edelman contribute to digital marketing strategies?

As a Social Media Intern at Edelman, you’ll play a vital role in enhancing our digital marketing strategies. By developing engaging content, analyzing performance metrics, and staying attuned to social media trends, you’ll help create impactful campaigns that resonate with diverse audiences and strengthen our clients' brands.

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Common Interview Questions for Social Media Intern
What social media platforms do you think are most effective for brand engagement?

When answering this question, reflect on the strengths of different social media platforms related to target audiences. Discuss platforms like Instagram for visuals, Twitter for real-time interaction, and LinkedIn for professional networking, emphasizing how each platform can enhance brand engagement.

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Can you provide examples of social media campaigns that have inspired you?

Consider discussing successful social media campaigns that effectively qualified storytelling or brand engagement, such as #IceBucketChallenge or Nike's Just Do It campaigns. Highlight what you found captivating about these campaigns and how they effectively utilized their platforms.

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How do you stay updated on social media trends?

In your response, mention resources like industry blogs, social media marketing platforms, podcasts, and tools that track trending topics. This shows your proactive approach to learning and adapting to rapidly changing social media landscapes.

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What role does creativity play in developing social media content?

Highlight the importance of creativity in crafting engaging narratives and eye-catching visuals that resonate with audiences. Discuss how fresh ideas can help brands stand out in crowded digital spaces and drive user engagement.

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Describe a challenging social media project you worked on and how you handled it.

Use the STAR method (Situation, Task, Action, Result) to share a specific example. Discuss the challenges faced, the strategies you employed to overcome them, and the positive outcomes achieved, which showcases your problem-solving skills.

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How would you handle negative comments on a brand’s social media post?

Emphasize the importance of professionalism and a respectful approach when dealing with negative comments. Discuss strategies like responding promptly, acknowledging feedback, and offering to take the conversation offline if necessary, showcasing your conflict resolution skills.

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What metrics would you consider important for measuring a social media campaign's success?

Mention key metrics such as engagement rate, reach, impressions, click-through rates, and conversions. Discuss how these metrics can provide insights into audience behavior and campaign effectiveness, demonstrating your analytical thinking.

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How would you create a content calendar for a social media campaign?

Explain the steps of researching relevant dates, creating a schedule for posts, and balancing different types of content. Discuss how a content calendar helps maintain consistency and adapt to changes in the social media landscape, emphasizing your organizational skills.

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What tools do you use for scheduling social media posts?

Discuss popular social media management tools like Hootsuite, Buffer, or Sprout Social that streamline posting processes. Emphasize how these tools can help in analyzing performance and optimizing strategies over time.

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What is your understanding of brand voice, and why is it important?

Define brand voice as the consistent tone and style of communication a brand uses across channels. Stress its importance for creating recognizable and relatable interactions with the audience that foster trust and loyalty.

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Founded in 1952 and headquartered in Chicago, IL, Edelman is a public relations and marketing consultancy firm. The company offers B2B marketing, branding, business transformations, digital transformation and media relations services.

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Internship, hybrid
DATE POSTED
March 17, 2025

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