Integrated Growth Marketing Manager | CEE & DACH - job 2 of 2

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

The Role

As the Senior Integrated Growth Marketing Manager for Central & Eastern Europe, you will play a pivotal role in driving the discovery and development of lead generation channels across the markets. You will own the end-to-end local marketing strategy, execution, and performance, crafting and implementing demand strategies that identify and convert early adopters into loyal customers and brand evangelists.

What you'll do

• Strategic Leadership: Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.

• Cross-functional Collaboration: Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth.

• Campaign Ownership: Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations.

• Initiative Execution: Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.

• Growth Metrics: Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities.

• Customer Insights: Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.

• Geographical Strategy: Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective.

• Team Contribution: Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams.

• Budget Management: Track ROI and budget, influencing the allocation of marketing spend based on past performance insights.

Qualifications:

• Experience: 5-10 years of experience in regional/growth marketing within Northern European markets.

• Track Record: Proven success in developing demand generation strategies and uncovering new marketing channels for growth.

• Innovative Mindset: A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom.

• Analytical Skills: Strong analytical skills with a history of measuring and enhancing marketing channel performance.

• Collaboration: Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale.

• Communication: Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders.

• Language Skills: Written and verbal fluency in German and English is required; additional European languages are a bonus..

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including WeWork access where available

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.