Demand Generation Manager (Remote)

Job Type: Full-Time

Team: Revenue Marketing

Location: United States (Remote)

What You'll Do:

As a Demand Generation Manager, your core objective will be planning, orchestrating, executing, and measuring programs that drive engagement among buyer and influencer contacts within target accounts. Accounts will span both prospects and current customers. You will be a liaison between Content, Product Marketing, MOPS, Research & segmentation, Account Development, and Sales teams to develop 1:1, 1:few, and 1:many programs designed to penetrate identified target accounts.

You will lead the development and execution of marketing plans consisting of multi-touch, multi-channel programs, including both inbound and outbound tactics to meet pipeline requirements of account segments.

• Own pipeline and program dynamics for your segment(s), including standard program conversion rates, pipeline creation, acceleration and win/loss dynamics to inform strategic planning
• Devise strategies and tactics that drive engagement and action with target accounts across multiple channels
• Work with cross-functional groups to find creative ways to engage target prospect and customer accounts through channels such as email, paid ads, personalized landing pages, direct mail, e-gifts, webinars, and more
• Partner with Marketing Operations to leverage CRM, marketing, and analytic systems to execute the above at scale across vertical markets and territories, track performance, optimize efforts, and ensure that appropriate measurement, results, and data requirements are met across campaigns
• Train and coach Account Development teams to make full use of content and campaigns to most effectively engage qualified accounts

What You'll Bring to the Team:

• Proven experience in high-tech B2B demand generation role (2+ years experience required)
• Aptitude for leveraging digital marketing, digital advertising, events, sales acceleration tools, and technologies to drive marketing and sales outcomes
• Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
• Must have hands-on familiarity or experience with Salesforce
• Preferred experience with Marketo or comparable marketing automation tools  
• Experience working with Sales Development teams or Inside Sales teams in B2B technology markets
• Excellent written and oral communication
• Bachelor's degree in Marketing, Business, or comparable education preferred

Base Compensation: $87,000 - $120,000 + Bonus ~ offered in addition to base compensation

Please note that the compensation information is a good faith estimate and is provided pursuant to Equal Pay Laws. Billtrust intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Our Talent Acquisition team will provide more information about the total compensation package for this position during the interview process

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn't exactly match each and every qualification, apply anyway. You may be exactly what we are looking for!  

What You'll Get:

• Work from Anywhere: Our state of the art office, your home, a company paid WeWork.... you decide!  
• A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
• Flexible Working Hours: We support your lifestyle- the results are what count.
• Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
• Sabbatical: A paid leave to reward longevity and commitment to Billtrust. 
• Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.
• Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, Leadership, and High-Potential Programs- we foster an environment where all employees can grow.
• Recognition: From Billtrust Bucks and Gongings to Culture Champion and Founders Awards, our employees are recognized for hard work and outcomes achieved.
• Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.
• Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.

Who We Are:

Billtrust is a leading provider of cloud-based software and integrated payment processing solutions that simplify and automate B2B commerce. Accounts receivable is broken and relies on conventional processes that are outdated, inefficient, manual and largely paper based. Billtrust is at the forefront of the digital transformation of AR, providing mission-critical solutions that span credit decisioning and monitoring, online ordering, invoice delivery, payments and remittance capture, invoicing, cash application and collections. Our platform has processed $1 trillion+ invoice dollars and we have seen 28% year-over-year software & payments revenue growth (2021). With more than 2,400 customers, we have helped companies like GlobalTranz, United Rentals, Acushnet and Ferguson Enterprises get paid faster and more efficiently.

For more than 20 years, we have achieved remarkable success and we attribute our growth to our people and culture. We encourage employees to have autonomy, think creatively, share ideas - even with our CEO - and to challenge the status quo every day.#LI-Remote