Job details

Demand Marketing Manager - Public Sector

Company Overview

DocuSign helps organizations connect and automate how they agree. Our flagship product, eSignature, is the world’s #1 way to sign electronically on practically any device, from virtually anywhere, at any time. Today, more than a million customers and a billion users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people’s lives.

What You'll Do

DocuSign is looking for a driven, data and results-oriented Marketing Manager to join our Marketing team. You will be responsible for the planning, implementation and execution of integrated demand programs designed to drive engagement and pipeline through multiple channels.

The ideal candidate has experience marketing B2B SaaS software and a strong background in campaign development and execution that supports pipeline generation within the public sector. A primary function of this role is to drive and execute demand programs that ultimately result in pipeline generation. You’ll work closely with marketing, sales development and sales teams in this role.

This position is an individual contributor role reporting to the Director, Demand Marketing and is designated Flex.

Responsibility

Work closely with Marketing and Sales stakeholders to develop the strategy for, implement, and optimize comprehensive marketing initiatives and programs that create demand for DocuSign
Manage integrated marketing programs including webinars, content releases, events, channel marketing and field marketing activities
Make recommendations and continuously refine the marketing mix to drive the best results, including display, events, social, email, webinars, content syndication, direct response online, and more
Work with database and digital marketing teams to optimize and manage digital channels
Partner with product and content marketing teams to improve messaging and identify new content for campaigns
Collaborate closely with the Sales Development organization to optimize how we target accounts and buying teams, ensure efficient lead follow up, and provide the right level of enablement
Monitor and communicate programs, and adjust as needed to address pipeline gaps and optimize performance

What You Bring

Basic

5+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results
3+ years of experience planning and executing Public Sector demand programs
Experience with multiple demand channels, including digital, paid social, field and email marketing to drive pipeline
Experience working cross-functionally with Sales leadership and Sales Development organizations

Preferred

Public Sector experience
Metric-driven mindset focused on setting and measuring key performance indicators (KPI)
Excellent project management skills and ability to work cross-departmentally
Creative, collaborative and resourceful
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
Familiarity with Salesforce, Eloqua, Outreach, DemandBase, Folloze, and other marketing technologies
Excellent written, verbal and visual presentation skills

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

This role is eligible for bonus, equity and benefits.

Based on legislation in Colorado, the following details are for Colorado individuals only: Colorado pay range: $85,000 - $113,725 base salary

Based on legislation in New York City, the following details are for individuals who reside and would be working in New York City only: New York City pay range: $90,700 - $121,375 base salary

Based on legislation in Washington state the following details are for individuals who reside and would be working in Washington only: Washington pay range: $85,000 - $121,375 base salary

Based on legislation in California the following details are for individuals who reside and would be working in California only: California pay range: $90,700 - $141,025 base salary

Life At DocuSign

Working here

DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures. If you need such an accommodation, including if you need accommodation to properly utilize our online system, you may contact us at accommodations@docusign.com.

If you experience any technical difficulties or issues during the application process, or with our interview tools, please reach out to us at taops@docusign.com for assistance.

Our global benefits

Paid time off

Take time to unwind with earned days off, plus paid company holidays based on your region.

Paid parental leave

Take up to six months off with your child after birth, adoption or foster care placement.

Full health benefits

Options for 100% employer-paid health plans from day one of employment.

Retirement plans

Select retirement and pension programs with potential for employer contributions.

Learning & development

Grow your career with coaching, online courses and education reimbursements.

Compassionate care leave

Paid time off following the loss of a loved one and other life-changing events.

DocuSign Glassdoor Company Review

3.6

DocuSign DE&I Review

4.0

CEO of DocuSign

Allan Thygesen

Approve of CEO

By DocuSign

DocuSign, headquartered in San Francisco, is an American company that allows organizations to manage electronic agreements with electronic signatures across various types of devices.

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