Director, Mobile App Marketing

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Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, we combine Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Carat is consistently ranked the #1 media agency in the world with over 10,000 experts, operating across 190+ offices in 135+ countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences. We are privileged to work with some of the most storied and innovative brands in the world.

We're looking for a Director, Mobile App Marketing to develop best in class strategies and management of Mobile and App-based performance marketing accounts. Reporting to the VP of Mobile App, you will provide leadership across the business and partner with other channels and cross-functional teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results and curiosity to pursue client growth.

• Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.
• Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.
• Work collaboratively with all internal teams (Account Management, Analytics, Client Solutions) to manage internal & external relationships as related to mobile app.
• Promote thought leadership and POVs for both internal and external distribution.
• Fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising via mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, using audience and device targeting, remarketing, conversion tracking, display, and other tactics.
• Track and measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insights
• Immerses self in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like.

• 6+ years of experience with portion of time dedicated to managing Mobile App performance marketing campaigns
• Experience delivering customer acquisition growth and optimization across all main mobile app metrics 
• Knowledge of Mobile App space, performance marketing, market development and trends 
• Experience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and Attribution 
• Hands-on experience leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower and/or others 
• Broad range of experience managing across verticals and direct response/branded campaigns 

The anticipated salary range for this position is $94,000-$152,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply.

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.