Senior Manager, Analytics

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

This role is remote-friendly.

The Senior Manager, Health Customer Analytics is responsible for ensuring timely delivery of data, analytics (marketing insights) and strategic consulting to support the client's performance marketing objectives. They will provide direction and manage the work processes and output of a team of marketing analysts, statisticians and/or data scientists. The Sr. Manager will develop strategies to implement the objectives of the organization and guide others in linking their activities to those goals. They will evaluate client needs for quantitative analysis, participate in creating and articulating relevant solutions for clients, and develop methods or processes for implementation. They will then oversee the delivery of that work to ensure it is completed on time, with high quality, and communicated in a way that resonates with the client.

Key Responsibilities

The successful Senior Manager will consult with the client to identify client business problems, clarify analytic objectives, establish analytics priorities, create practical analytic roadmaps, identify data needs and formulate data solutions, drive and execute analysis, package and present insights to stake holders, and finally, help implement recommended solutions with a goal to achieve clients' business objectives.

• You will collaborate closely with the Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution, and assessment; data review; and campaign/marketing performance evaluation.
• You will define a comprehensive measurement framework, develop effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
• You will work cross-functionally throughout the organization to implement client solution recommendations; manage team and project tasks, timelines, and deliverables (on time and accurately)
• You will anticipate project risk and constraints and proactively work on solutions to address the risk/constraints.
• You will lead a team to complete complex analytical projects from start to completion.
• You will identify and develop best practices, case studies, training class materials, and/or whitepapers/blog posts.
• You will package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents)
• You will manage and mentor junior analysts contributing to their technical and career development.
• You will report to the VP, Analytics.

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., MBA, M.S., Ph.D.) preferred.
• 5+ years of experience in quantitative marketing arena, in database and/or email marketing
• Experience working in the Healthcare industry, specifically Pharma, helpful, but not required.
• Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook) required with a demonstrated ability to create and present engaging PowerPoint presentations.
• Working knowledge of database systems
• Proficiency with multiple analytics tools required; Python, R, SQL
• Databricks, Snowflake, and cloud computing platforms experience a plus.
• Experience in dashboard (Tableau, Power BI, Datorama) design, deployment, and client delivery preferred.
• Must have prior project management experience.
• Possess client/team engagement competencies such as gather specifications, develop analytical roadmap, and approach and manage expectations, and coordinate delivery with internal team.
• Develop project plan (work plan); manage individual/team day-to-day tasks; meet project deadlines.
• Contribute to innovation, process improvement, standardization.
• Sponsor, support, and/or lead analytics initiatives.
• Experience managing and mentoring 1-3 people (including geographically dispersed).
• Demonstrated experience presenting and working directly with clients.

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

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