SVP, Analytics Solutions

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

This role sits at the intersection of analytics and growth.  We are looking for an individual that has broad analytics experience across direct, digital marketing, advertising, and customer experience domains.  This individual will partner with the analytics leadership team to drive growth initiatives across all the sub-capabilities within analytics. 

Responsibilities:

1. Partner with growth and capability leaders to support crafting solutions for large and complex deals involving multiple capability areas.
2. Work with leadership team to refine and execute go-to-market strategy for analytics & insights business.
3. Engage with senior client stakeholders and be a consultative business partner to drive strategic data and analytics initiatives.
4. Collaborates with growth organization to proactively identify analytics engagement opportunities across existing clients and new prospects.
5. Participate in business development efforts supporting RFP responses, collaborating across practice areas to develop integrated solutions and leading pitches.
6. Provide thought leadership and innovative solutions that position our clients at the forefront of their industries through pitches and client interactions.
7. Collaborate and provide input to dentsu product team around enhancements and new functionality.
8. Continuously assess emerging technologies and industry trends to ensure our solutions remain cutting-edge and effective.
9. Develop and set go-to-market strategies for analytics and AI products and services, ensuring successful market penetration and adoption.
10. Collaborate with marketing teams to position and promote analytics and insights offerings internally and externally.
11. Build and maintain strong relationships with alliance partners (Adobe, Salesforce, Google, Snowflake), ensuring effective collaboration to co-develop new solutions.
12. Creates provocative and industry-leading thought-leadership that elevates the organization among industry peers and strengthens value proposition as a strategic transformation partner to clients.

• B.S. or MBA, preferably in Marketing or Quantitative Field 
• 10 years in quantitative business environment within agency environment, ad technology vendors, or analytics firms
• Experience with statistical concepts, machine learning and familiarity with AI / Gen AI
• Must have experience and expertise across one of more of the following areas :  Customer Analytics,  Advanced Measurement, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI
• Understanding of campaign management/ad serving technology and optimization of digital media campaigns within platforms.
• Working knowledge DSPs, third party audience data and CDP platforms
• Experience with rich media and data driven creative, including DCO platforms 
• Able to present complex content simply to senior clients or internal stakeholders  
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum. 

The anticipated base salary range for this position is $235,500.00 - $380,075.00 annually. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.