Manager, Programmatic | Growth Marketing Team

As a Manager, Programmatic at DEPT®, your primary responsibilities include designing and executing programmatic and direct buying strategies, managing client communications, and overseeing project management for accounts. You'll lead weekly client calls and optimize media plans to ensure your clients' success while staying updated with industry trends and best practices.

To be considered for the Manager, Programmatic position at DEPT®, you should have a minimum of 4 years of experience in programmatic advertising, including at least 1 year in a client-facing digital marketing role. Proficiency in trading with DV360 or The Trade Desk, strong analytical skills, and excellent communication abilities are also essential.

Collaboration is at the core of the Growth Marketing Team at DEPT®. As a Manager, Programmatic, you'll work alongside activation experts in Paid Search and Paid Social, Ad Operations, and Client Partners, ensuring that all client needs are anticipated and met through seamless teamwork and strategic alignment.

DEPT® offers immense growth opportunities for a Programmatic Manager, including the chance to mentor junior associates, contribute to thought leadership, and deepen your understanding of client business objectives. You'll actively engage in training and development, along with taking on higher-level strategic responsibilities over time.

Yes! The Manager, Programmatic position at DEPT® is remote but requires candidates to be located within 50 miles of Los Angeles, CA, allowing for flexibility while ensuring team connectivity and collaboration.

Sure! Discuss specific campaigns you've managed, focusing on your role in designing strategies, executing media plans, and optimizing for performance. Highlight your familiarity with platforms like DV360 or The Trade Desk, and quantify your achievements with metrics to demonstrate your impact.

I prioritize transparency and proactive communication. I set regular check-ins, prepare clear reports, and ensure I'm available to discuss campaign performance or address concerns. My goal is to build trust and foster a collaborative relationship.

I regularly read industry publications, attend webinars, and participate in training opportunities. Networking with peers and engaging in discussions at conferences also helps me stay informed about emerging trends and best practices.

I use tools like Google Analytics and Excel for data analysis. I employ VLOOKUP and pivot tables to create detailed reports, allowing me to identify trends and areas for adjustment, ultimately optimizing campaign performance.

I encountered a situation where campaign performance was below expectations. I quickly conducted a campaign audit, identifying issues with audience targeting. By refining our segments and adjusting our creative strategy, we turned the campaign around and achieved the client's KPIs.

I view feedback as an opportunity for growth. I actively listen to the client's concerns and clarify any misunderstandings. I then take their feedback into account to improve our approaches and ensure future campaigns align more closely with their expectations.

Analytics are crucial in driving all my decisions. I rely on real-time data to monitor campaign performance, making adjustments based on KPIs. This data-driven approach helps me achieve optimal results for clients and refine future strategies.

I prioritize tasks based on deadlines and client needs. I use project management tools to keep track of progress and ensure that urgent projects receive immediate attention while balancing regular responsibilities.

Successful campaigns hinge on clear objectives, precise targeting, creative assets, and constant optimization. I believe in setting measurable goals and adapting strategies based on both analytics and client feedback.

Mentoring involves providing guidance, setting clear expectations, and cultivating an open environment for questions. I tailor my approach to each individual's learning style and career aspirations, ensuring they feel supported in their growth journey.