Manager, Programmatic | Growth Marketing Team

As a Manager, Programmatic at DEPT®, your primary responsibilities include designing and executing programmatic and direct buy strategies, managing client communications, and ensuring campaign optimization. You'll lead weekly calls with clients, stay updated on industry trends, and collaborate with cross-functional teams to deliver exceptional results.

To qualify for the Manager, Programmatic role at DEPT®, candidates should have a minimum of four years in programmatic advertising and at least one year in a client-facing digital marketing role. Proficiency in using DV360 and/or The Trade Desk for trading, along with strong analytical skills, is also essential.

DEPT® encourages continuous learning and growth for the Manager, Programmatic role by providing access to training opportunities and fostering a culture of mentorship. Over time, you will also have the chance to mentor junior associates and contribute to agency thought leadership.

A Manager, Programmatic at DEPT® should be comfortable using demand-side platforms like DV360 and The Trade Desk. Familiarity with Excel, particularly pivot tables and VLOOKUP, for data analysis and reporting insights is also crucial.

The culture at DEPT® is collaborative and open, with a 'best-idea-wins' mentality. Managers are encouraged to bring their ideas to the table, and the company values a supportive environment that prioritizes employee well-being and inclusivity.

In your response, you should highlight your previous roles related to programmatic advertising, any specific campaigns you've managed, key strategies you've implemented and the outcomes achieved. Discuss how these experiences make you a suitable candidate for the Manager, Programmatic position, emphasizing analytical and problem-solving skills.

Share a specific instance where you identified issues within a campaign and implemented changes that led to improved results. Highlight the metrics you analyzed, the actions you took, and the ultimate impact on the campaign's performance. Demonstrating your analytical abilities will be vital.

Discuss the resources you utilize, such as blogs, webinars, and conferences. Mention any industry groups or communities you participate in and how they contribute to your continuous learning mindset in programmatic trends.

Discuss techniques you employ for effective project management. Consider discussing software or methodologies you use, how you set deadlines, and the communication strategies you implement to keep clients informed amidst competing priorities.

Emphasize the importance of active listening, understanding client needs, and consistently over-communicating. Provide examples of how you have built and maintained strong client relationships in the past.

Outline how you leverage data analytics to inform your strategies. Discuss specific metrics you monitor and how these insights influence campaign adjustments, ensuring you showcase your quantitative skills.

Illustrate your communication skills by demonstrating empathy and clarity. Emphasize the importance of being transparent yet solution-oriented in discussions with clients when addressing challenges or setbacks.

Share specific challenges you've encountered, the strategies you employed to address them, and the lessons learned. This will convey your problem-solving capabilities and resilience to any potential employer.

Share your collaboration techniques, communication strategies, and how you overcome differences in team dynamics, emphasizing your adaptability and willingness to engage with diverse perspectives.

Articulate your enthusiasm for DEPT®'s innovative approach to marketing and its commitment to a supportive, inclusive culture. Connect your professional goals with the company's vision and values to showcase your genuine interest.