SEO Team Lead

Company Overview:

Devsinc is a US based global web and mobile application service provider with the distinctive talent to give a unique and unmatched experience to our clients. Headquartered in California, while having our core team in Pakistan, our company is able to work around the clock to provide software and IT solutions to our clients around the globe.

Key Responsibilities:

1. SEO Strategy Development:

• Develop and execute a comprehensive SEO strategy aligned with the company’s business objectives, focusing on increasing organic traffic, improving SERP rankings, and enhancing visibility in competitive IT-related searches.
• Create short-term and long-term roadmaps for SEO growth, prioritizing key areas like content optimization, technical SEO, and off-page SEO.

• Conduct extensive keyword research to identify high-value, relevant keywords in the IT industry.
• Work closely with the content team to optimize existing content and create new, keyword-focused content that aligns with SEO best practices and user intent.
• Optimize on-page elements such as meta titles, descriptions, headers, internal linking, and image alt text for better rankings.

• Oversee regular technical audits of the website to ensure it is optimized for search engines, fixing any issues related to crawling, indexing, mobile usability, and page speed.
• Implement schema markup, structured data, and other advanced SEO tactics to improve site performance and rankings.
• Collaborate with web developers to ensure all website changes adhere to SEO best practices and improve search engine visibility.

• Develop and execute a robust link-building strategy to improve domain authority and rankings for targeted keywords.
• Manage outreach campaigns to build quality backlinks from industry-relevant websites, blogs, and publications.
• Monitor off-page SEO performance, including social signals and backlink profiles, ensuring a clean and authoritative link portfolio.

• Use SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and others to track and analyze SEO performance.
• Provide monthly and quarterly reports on organic traffic, rankings, and lead generation.
• Use data-driven insights to continually refine SEO strategies, ensuring optimal ROI from all SEO efforts.

• Optimize the company's local SEO strategy, focusing on improving visibility for localized searches and Google My Business.
• Ensure that the company's IT services rank for location-based searches in key markets, optimizing content and directories for local intent.

• Conduct competitor analysis to identify opportunities and threats within the SEO landscape, adjusting strategies to stay ahead of competitors.
• Stay up-to-date with the latest SEO trends, algorithm updates, and tools, ensuring that the company remains ahead of industry shifts.

• Collaborate with content creators, developers, and other marketing team members to align SEO strategies with broader marketing goals.
• Train and mentor junior SEO staff or cross-functional teams on best SEO practices and tactics.
• Act as the SEO subject matter expert, advising leadership on SEO strategies that align with overall business goals.

• Bachelor’s degree in Marketing, Business, Communications, IT, or related field.
• 3+ years of proven experience in SEO, proven skills and track record working in IT industry.
• Deep understanding of SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and others.
• Proven track record of driving significant organic traffic growth, improving keyword rankings, and generating quality leads.
• Strong understanding of technical SEO, including site audits, page speed optimization, structured data, and mobile optimization.
• Hands-on experience in content optimization and working with content teams to create SEO-friendly materials.
• Proficiency in HTML, CSS, and basic JavaScript for SEO purposes.
• Experience in link-building and outreach campaigns, with a focus on quality over quantity.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent project management and leadership skills, with the ability to manage multiple projects and stakeholders.