Digital Content Manager

Digital Content Manager Manager D, Arts and Media, Radio WXPN, the public media organization from the University of Pennsylvania, in Philadelphia, is looking for a Digital Content Manager. The Digital Content Manager will be responsible for overseeing all digital properties, including the station's website and social media channels, with the primary goal of distributing the station’s original programming and editorial content to new and existing audiences and effectively promoting the organization's brand. This role involves collaborating with the programming and marketing teams to create and maintain up-to-date and strategically aligned digital content.
The Digital Content Manager will lead a team, develop and manage workflows, and actively participate in content production. The Digital Content Manager will play a vital role in driving the station's digital presence and achieving strategic goals through engaging and relevant content. This position offers an exciting opportunity to lead a team, collaborate with various departments, and make a significant impact on the station's digital strategy and success.

• Oversee the creation and curation of compelling digital content, including articles, videos, graphics, and other multimedia formats, to engage and expand the audience.
• Ensure all content is optimized for search engines (SEO) and follows industry standards for accessibility and user experience.
• Review and edit content for clarity, accuracy, and consistency before publication.
• Maintain an editorial calendar to plan, schedule, and coordinate content releases.
• Actively participate in content production, leveraging skills in writing, editing, graphic design, video editing, or other relevant areas.
• Ensure the production of high-quality, engaging content that meets brand standards and resonates with the target audience.
• Stay up to date with emerging digital technologies and platforms, exploring opportunities for expansion and innovation

• Develop and implement a comprehensive digital content strategy that aligns with the organization's goals and target audience.
• Collaborate with the marketing and programming teams to ensure digital content is consistent, engaging, and aligned with brand messaging.
• Monitor industry trends and best practices to identify opportunities for innovation and improvement.

• Supervise a team of content creators, including assigning tasks, providing guidance, and conducting performance evaluations.
• Foster a collaborative and creative work environment, encouraging idea sharing and professional development.
• Collaborate with cross-functional teams, such as marketing, programming, design, and technical teams, to ensure cohesive and integrated digital content strategies.

• Develop efficient and effective workflows for content creation, review, and approval processes.
• Implement tools and technologies to streamline content production, distribution, and performance tracking.
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital content initiatives and make data-driven recommendations for improvement.

• Bachelor's degree in marketing, communications, journalism, or a related field (or equivalent experience) required.
• Minimum of 5 years of proven experience in digital content management, preferably in a media, entertainment, or broadcasting industry required. With at least 3 years of demonstrated successful staff supervision experience required.
• Strong understanding of digital marketing principles, including SEO, social media strategies, and content distribution.
• Proficient in content management systems (CMS), analytics tools, and social media management platforms.
• Excellent written and verbal communication skills, with exceptional attention to detail and editorial capabilities.
• Demonstrated leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Creative mindset with a passion for storytelling and a deep understanding of audience engagement.
• Strong organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously.

Philadelphia, Pennsylvania President's Center $61,046.00 - $100,000.00 Annual Rate

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.
• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.