Digital Marketing Coordinator

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee and we employ more than 5,800 people in facilities spanning the globe.

Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Walls®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, and Horace Small®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel.

Our Purpose: “We champion and empower workers who make our world work better”

What You Will Do as a Digital Marketing Coordinator

Reporting to the Digital Marketing Manager (Red Kap), the Digital Marketing Coordinator will be a key member of Red Kap’s growing B2C Digital Marketing and Brand team. As the Digital Marketing Coordinator, you will be tasked with growing Red Kap Direct to Consumer revenue through various digital marketing retention tactics, including but not limited to, Email Marketing, SMS Marketing, Loyalty Program, Website Optimization, Website Content Creation, and more. You will work cross-functionally with the Digital, Brand, Design and Product teams to grow Red Kap’s consumer user base and increase customer retention. You will also assist in promo planning and must be analytical in your approach to finding opportunities for increased revenue and customer loyalty.

How You Will Make a Difference:

• Work cross-functionally with various departments to develop, create and execute email and SMS marketing campaigns for Red Kap
• Understand our customers’ life cycles and how they interact with our brand to determine best measures for increasing retention and engagement
• Develop automated customer journeys and customer segments to maximize the effectiveness of brand interactions
• Help define campaign performance reporting and develop strategies for optimization, growth and new opportunities
• Engage customers through Red Kap’s loyalty program and help develop strategies for growth

Skills for Success

• Bachelor's degree in Marketing, Business or related field, or 3-5 years of experience.
• Experience in D2C and consumer goods marketing is preferred.
• Experience and understanding of Google Analytics and Email Marketing platforms
• Demonstrates ability to work with large amounts of data and draw actionable insights for reporting and planning
• Experience with major email marketing platforms (Salesforce Marketing Cloud, Klaviyo, Marketo, Pardot, Hubspot, etc.)
• Experience with list management, audience segmentation and email journeys
• Knowledge of A/B testing principles, optimization and reporting capabilities
• Strong collaborator able to work with internal stakeholders and external agencies to drive coordination between all parties
• A creative yet data-driven and analytical mind with demonstrated fluency with plan optimization
• A willingness to fail forward, learn and grow

Job Type: Full-time

Pay: $45,000.00 - $68,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: In person