Digital Marketing Manager

Overview:
About Otter Products: At Otter Products, we grow to give. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands — OtterBox, Liviri and OtterCares — we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give — together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder’s core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.com Responsibilities:

• Help develop and manage the annual digital marketing calendar, campaigns, and budget for B2B & Liviri brands.
• Create, implement, and manage multi-platform digital marketing campaigns (paid search, display, app, video, shopping, audio, retail/marketplace advertising and more) with agency support.
• Demonstrate understanding of the overall marketing strategy and extract insights from campaign data, identify relevant trends and provide well-developed proactive recommendations to achieve longer-term marketing goals and objectives.
• Understand and analyze the effect of media on both online and offline sales via OtterBox B2B channel partners, as well as otterboxbusiness.com.
• Communicate the progress and performance of marketing programs to the leadership team throughout the year.
• Evaluate all agency recommendations to ensure campaigns ladder up to organizational goals.
• Proactively contribute toward media investment modeling to help forecast results of campaign investments.
• Manage and develop vendor/platform relationships (Facebook, Google, Snap, Twitter, TikTok, etc.).
• Track campaign results through reporting, analysis, and recommendations.
• Maximize overall revenue potential by developing initiatives to support new channel, product, and customer opportunities.
• Provide data-based analysis and recommendations for allocation of media spend across online channels.
• Facilitate/conduct return on ad spend analyses in partnership with internal teams.
• Investigate, implement and test new tools and capabilities across digital media - i.e. attribution solutions, video, mobile, etc., in partnership with internal teams and agencies.
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
• Work across the technical and business spectrum to get new digital programs set up and executed - working in partnership with agencies and internal teams.
• Proactively recommend ways to better scenario plan, execute, optimize and measure marketing investments in the ever-evolving data privacy landscape.
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned

Qualifications: EEO: Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. For US Based Roles Only - Compensation Range Minimum: USD $65,600.00/Yr. For US Based Roles Only - Compensation Range Maximum: USD $90,000.00/Yr. Additional Total Rewards: Benefits Eligible - Full Time- check out otterproducts.com/careers/why for more info, Profit Sharing Program Eligible