Job details

Digital Marketing Specialist - job 3 of 3

The Marketing Communications Professional will be responsible for working alongside other team members, internal departments, and external personnel to create effective and accurate content about certain products or programs, and efficiently present it to the correct market.

General Responsibilities

Develops and executes promotional campaigns and marketing materials for the designated product or program
Leads effective market research studies in order to utilize effective communication distribution channels, and focus on a target market
Conduct competitor analysis to execute and develop an innovative, creative and unique marketing communication media strategy
Evaluate market campaign performance and offer recommendations

Experience / Qualifications

A university degree required (i.e. Bachelors degree) or equivalent relevant work experience
Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
Strong communication skills; oral, written and presentation
Strong organization, planning and time management skills to achieve results
Strong personal and professional ethical values and integrity
Holds self-accountable to achieving goals and standards
Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

Additional Responsibilities:

Work with channel partners (manufacturing rep networks and distributors) to execute digital marketing campaigns (ex. landing pages, ad placements, social media) to generate partner loyalty and revenue growth
Support administration of all digital content on our sales portals
Optimize relevant digital channels to drive specific outcomes by working with channel marketing, marketing communications, and our channel partners (SEO, SEM, etc.)
Partner with the team to develop end-to-end digital marketing campaigns
Support execution of digital content audits for accuracy and completeness (landing pages, branding, marketing content, product information, tools, etc.)

Desired Qualifications:

Education in a marketing-related field
Ability to travel within North America - 10%
Prior experience working with CRM platforms (ex. Salesforce) is a plus
Previous experience working with Content Management platforms (ex. Widen, Showpad) is a plus
Previous experience working with Product Information or Product Lifecycle Management platforms is a plus
Experience with channel marketing or distributor sales organizations is a plus

Base Salary Range:

$77,300.00 - $106,260

SmarterTogether

Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing
Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication
As OneSensata, we are working together to make things work together

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By Sensata Technologies

Our vision is to be a world leader and early innovator in mission-critical sensor-rich solutions and insights while satisfying the world’s growing need for safety, efficiency and a clean environment and being a partner, employer and neighbor of ch...

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FUNDING

Beyond Series C

INDUSTRY

Electronics Manufacturing

TEAM SIZE

10000+

LOCATION

Hybrid, based in Attleboro, MA

DATE POSTED