Digital Marketing Specialist

Heat Makes Sense, Inc. (HMS) is a fast-growing hair care and tool manufacturer, with our headquarters in Brooklyn and distribution in Pennsauken, NJ. We have created fun, performance-driven products and tools for professional stylists and consumers since 2009. Our products are carried by salon professionals and retailers worldwide. You have seen amika in Birchbox, Sephora and in your high-end salons (www.loveamika.com) and you've seen Eva NYC in Costco, Target and Urban Outfitters (www.eva-nyc.com). We owe a lot of our success to our company culture and embracing a tight-knit work environment.

Unlike most companies, we create everything in-house. Our brand teams and Product Development take an idea for a tool or product and create versions for internal testing (employee participation encouraged!). Our amazingly innovative design studio (sensestudio.nyc) creates our unique packaging and marketing materials and our operations team produces and distributes the new products. From there, marketing, sales and ecommerce take the reins to tell the world. All along the way, we have our executives, finance/accounting, and HR/Admin departments to make sure the company itself is running smoothly. Every employee has an impact on the company, which inspires our collaborative culture!

what you'll do:

• Create and update regular reporting for both amika + Eva NYC brands in support of product launches, e-commerce promotion performance and ad hoc requests from brand marketing team counter parts;
• Monitor, analyze, and optimize campaign performance using Google Analytics, SQL and data visualization tools such as Tableau and Power BI.
• Support implementation of A|B testing and results reporting for e-commerce sites of loveamika.com and eva-nyc.com;
• Assist in working with digital marketing agency and E-Commerce teams to create and refine attribution modeling;
• Assist in data integration needs from various sources to answer website, digital marketing and product performance questions from E-Commerce and brand marketing teams;
• Develop tagging and tracking documentation for site updates and functionality to coordinate implementation with our digital agency;
• Assist with project planning for current and future analytics needs including tagging and tracking on websites, CRM implementation and capabilities and attribution modeling;
• Attend analytics-focused meetings to assist in capturing discussion and formulate ideas around strategy and requirements;
• Stay abreast of key developments and trends in E-Commerce digital marketing analytics and reporting best practices.

must haves:

• Minimum a Bachelor's degree in Marketing related field.
• Minimum 2 years of marketing related work experience.
• Experience with data analysis using SQL and Python ecosystems, with packages such as pandas, numpy.

Work Model: Hybrid in-office/work from home schedule, with 3-4 mandatory trips per year to HQ in Brooklyn, NY (paid by company)

Additional job requirement: This job position requires in-person work as stated above, and therefore as company policy, you must be fully vaccinated against the COVID-19 virus. Proof of vaccination will be requested before your first in-person work assignment.