Senior Associate, Paid Social

About the Company

Digital Matter is a new breed of consultancy that empowers brands to take control of their digital marketing. We provide consulting and services in the areas of performance marketing, optimization, training, data strategy, and analytics. 

The Role 

We are looking for a Paid Social Senior Associate to support a growing portfolio of Retail & Luxury Good clients. In this role, you will assist in the day-to-day management, optimization, and execution of campaigns across primarily Meta Ads Manager & TikTok Ads Manager. 

Note: This is a hybrid role in our NYC office 1-2 days a week.

• Day-to-day management of paid social campaigns, inclusive of trafficking, pacing, optimization, creative, and reporting 
• Assist with campaign architecture & lead the execution 
• Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders 
• Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements 
• Manage creative specs & timelines with client creative teams 
• Provide recommendations around audience targeting based on client priorities 
• Consistently keep team informed on status of projects verbally and/or in writing 
• Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns 

• 1-year+ of hands-on paid social campaign management experience  
• Experience with Meta Ads Manager 
• Proficient in Microsoft Excel & PowerPoint 
• Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities 
• Active interest in social media, performance media, marketing, and ecommerce 
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail 
• BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature 

• Experience with TikTok Ads Manager 
• Experience with Pinterest, Snap, and X Ads Manager platforms 

What We Offer

Competitive salary + year-end bonus tied to Company performance 

Full coverage health insurance including Medical, Dental, and Vision 

401K with company contribution 

Unlimited vacation days 

Paid parental leave 

Digital Matter cell phone plan