Job details

Senior Data Analyst

The Company

Digital Matter is a leading data and digital media consultancy that empowers brands to take control of their digital marketing. We provide consulting and services in the areas of business transformation, privacy-first data strategy, and digital media buying.

The Role

We're seeking a Senior Analyst who thrives on tackling complex challenges with analytical finesse. In this role, you'll collaborate closely with our internal media and consulting teams, turning ambiguous problems into clear, data-driven insights and actionable solutions. Your ability to gather, interpret, and analyze diverse data sets will be key in shaping our clients' success.

This is a hybrid role based in NYC.

Responsibilities

Dive deep into client and external data to uncover growth opportunities with significant impact
Inform media planning strategies by recommending optimal campaign approaches, audience targeting tactics, and effective measurement frameworks
Independently craft and present insightful analyses of campaign performance, ranging from comprehensive reports to detailed audience segmentation, bid strategies, experimental outcomes, creative assessments, and landing page optimizations
Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
Collaborate with our Business Intelligence Engineering team to refine our analytics roadmap, ensuring efficient data extraction, integration, and delivery
Assist internal teams in building out client decks – providing visualization of data and the story it tells

Requirements

5+ years of experience in an analytics role
3+ years of experience supporting management consulting, retail, marketing and/or media stakeholders, understanding their needs and delivering actionable insights
Demonstrated track record of delivering impactful data visualizations and translating complex data into actionable insights that drive measurable improvements
Bachelor’s degree in Computer Science, MIS, Business Analytics,Mathematics, Econometrics, or a related field
Proven expertise in developing and applying predictive models and advanced statistical methods
Strong proficiency in experiment design, multivariate testing frameworks, and optimization strategies
Exceptional skills in SQL and Excel, with the ability to handle large datasets and perform complex queries
Experience with programming languages such as Python or R

Nice to Have