Digital Strategy Manager

Role and Responsibility

• Key Skills – Web Analytics, Google Analytics, Google Tag Manager, Digital Data
• Ability to define data strategy and roadmap
• Build teams from scratch based on defined business objective
• Ability to manage, triage requirements from multiple stakeholders and work with onshore, offshore Analytics engineers for successful enablement with active communication by setting right expectations
• Serve as an expert on GA360 and establish practice to migrate existing GA accounts to GA360
• Managing a consistent method of tagging our various digital platforms to support end-to-end channel analytics that includes both web and mobile applications
• Documenting, sharing and applying implementation guides, standards, and best practices including creation of SDR, MRD and other documentation
• Creating, gathering, and managing analytics data needs of the lines of business and translating them into technical specifications
• Actively building relationships with lines of business and acting as a consultant for data needs. Periodically analyzing data and current state, reporting out systems statuses, findings, and recommendations.
• Analyzing business procedures and recommending specific types of data (evars/ props/ events) that can be used to capture good data and improve upon them
• Oversee the delivery of client deliverables to ensure that the team efforts are streamlined to enable analytics, by prioritizing efforts of engineers and QA specialists to meet objectives
• Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.
• Serve as the point of escalation for the client requests
• Develop and foster client relationships, especially within client’s analytic departments
• Manage relationships with clients and partners and identify opportunities for new data sources
• Expert understanding of digital and pharma data
• Ensure proper analytics implementation of online marketing campaigns
• Experience managing and coordinating multiple projects across internal teams
• Must be a team player but also have the ability to work independently
• Ability to work under pressure and manage multiple priorities
• Advising on, building and maintaining complete documentation for all projects.
• Managing data independently to realize trends and process improvements, keeping up to date with the latest technology trends and recommending areas for improvement
Managing and working on web analytics audits and measurement frameworks to ensure all KPI's are tracking appropriately

Desired Profile

• Functional knowledge of digital analytics solutions such as Google Analytics 360, Google Tag Manager and Tealium iQ
• Request queue management with multi-tasking ability to manage large operation
• Strong knowledge of the Digital Marketing space, including Display, Programmatic, Paid Search, Paid Social, SEO, Email & general Digital Marketing strategy
• Website tagging and tracking
• Data operations and management
• Functional understanding of Customer Data Platform (Tealium Audience Stream, Adobe Experience Platform, Sales Force Interaction Studio) is good to have
• Media tagging and tracking (not the technical part but how it works in general)
• Understand process of QA for Website and Media tags
• Microsoft skills (Excel, PowerPoint)
• Project management using tools such as Jira, Workfront, etc.
• Good to Have Skills (Tealium iQ, Google Tag Manager and Google Analytics,Tableau, Claravine, ObservePoint, SQL Query skills, Quantum Metrics, Optimizely)