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Senior Event Marketing Manager

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.


Digital Turbine is a leading mobile advertising technology company that’s building the largest independent mobile growth platform. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.


We are looking for an experienced event marketer to join our Marketing team as an Event Marketing Manager, reporting to the Head of Global Marketing Events.


In this role, you will support the planning and execution of industry event sponsorships and DT’s owned events around the world, from event kickoff through post-event evaluation and ROI tracking. This includes event goal setting and strategy alignment, logistics, coordination, driving the invitation and promotion process, event management, and collecting feedback. 



Responsibilities include but not limited to:
  • Work closely with multiple business teams and stakeholders, before, during, and after the events to ensure alignment throughout the planning process and successful execution of events.
  • Source, negotiate with, and manage relationships with vendors and partners to achieve high-quality event delivery.
  • Monitor and optimize expenses to maximize output and impact while remaining within the approved budget.
  • Collaborate with different internal teams and departments to manage events and swag-related payments and contracts, design assets, etc.
  • Conduct ongoing market research of industry trends in event marketing to continuously elevate DT’s event production, brand experience and swag.
  • Support events in real-time, on-site or remotely, liaising between DT’s team, attendees and vendors to ensure smooth operations.


Requirements:
  • 4+ years experience in event marketing. Experience in the ad-tech industry - an advantage.
  • Exceptional organizational skills and attention to detail, including anticipating challenges and real-time problem-solving.
  • An ability to multitask and handle many moving parts and multiple priorities under tight deadlines in a fast-paced environment, often requiring flexibility and adaptability.
  • A strategic and creative mindset, aiming to create high-impact initiatives that resonate with different target audiences, within budget or other limitations.
  • Strong written and verbal communication skills and an ability to collaborate effectively and manage stakeholders across functions and time zones.
  • A proven track record of fostering cross-team collaboration and alignment.
  • A proactive self-starter with a ‘get-the-job-done’, ‘can-do’ attitude.
  • Willingness to occasionally travel for domestic and global events.
  • Our teams and activities range from APAC to the West Coast and require a flexible working schedule.
  • Travel to events or internal meetings may be required from time to time.
  • Hybrid but flexible work environment, working from the office 3 days per week.


$115,000 - $135,000 a year

About Digital Turbine:


Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices.


The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets. 


We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024.


Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators.


To view our Global Recruitment Privacy Notice, please click here.


Notice to External Staffing Agencies, Placement Services, and Professional Recruiters ("Agencies"):


Digital Turbine will not pay fees for any hires resulting from unsolicited resumes. To protect all parties involved, we only accept resumes submitted directly by candidates. Any unsolicited resumes sent to Digital Turbine, its affiliates, subsidiaries, or employees, through any method (mail, email, etc.), will be considered the property of Digital Turbine and free of any associated fees.


Agencies must obtain prior written approval from Digital Turbine's Talent Acquisition team before submitting any candidate resumes. Resumes may only be submitted in connection with a valid, fully executed contract for services and in response to a specific statement of work. Without such an agreement in place, Digital Turbine will not be responsible for any fees related to submitted candidates.


Agency agreements are only valid if they are in writing and signed by a Digital Turbine officer or an authorized designee. No other Digital Turbine employee has the authority to bind the company to any agreement regarding candidate placement by agencies. Digital Turbine specifically rejects any liability under agreements accepted by negative consent, candidate negotiation, performance, or any means not explicitly outlined above.


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Average salary estimate

$125000 / YEARLY (est.)
min
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$115000K
$135000K

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What You Should Know About Senior Event Marketing Manager, Digital Turbine

Are you an experienced event marketer with a passion for creating memorable experiences? If so, Digital Turbine has the perfect opportunity for you! We are on the lookout for a Senior Event Marketing Manager to join our vibrant Marketing team in New York, NY. At Digital Turbine, we pride ourselves on revolutionizing mobile advertising to connect users, publishers, and advertisers more meaningfully. As the Senior Event Marketing Manager, you'll play a critical role in strategizing and executing industry-leading events that showcase our brand and engage our audience. This includes everything from developing event strategies and logistics to managing vendor relationships and tracking ROI. You'll collaborate with various teams to ensure alignment and successful delivery, always with the goal of exceeding expectations. If you thrive in fast-paced environments and have a creative mindset, you'll fit right in! We value proactive self-starters who can manage multiple priorities with ease while bringing innovative ideas to life. Whether supporting events from the office or on-site, your exceptional organization and communication skills will be key to driving our success. Join us at Digital Turbine, where exciting challenges and opportunities await in the ever-evolving mobile ecosystem!

Frequently Asked Questions (FAQs) for Senior Event Marketing Manager Role at Digital Turbine
What are the responsibilities of a Senior Event Marketing Manager at Digital Turbine?

As a Senior Event Marketing Manager at Digital Turbine, you will be responsible for planning and executing industry event sponsorships and owned events globally. This involves event goal setting, logistics coordination, managing vendor relationships, optimizing budgets, and ensuring smooth operations during the events. Your role will require close collaboration with multiple teams to achieve strategic alignment and successful event delivery.

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What qualifications do I need to be a Senior Event Marketing Manager at Digital Turbine?

Digital Turbine requires candidates for the Senior Event Marketing Manager role to have at least 4 years of experience in event marketing. Experience in the ad-tech industry is a plus. Exceptional organizational skills, attention to detail, and the ability to multitask in fast-paced environments are essential. Strong communication skills and experience in stakeholder management are also critical for this role.

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How important is travel for the Senior Event Marketing Manager position at Digital Turbine?

Travel is an important aspect of the Senior Event Marketing Manager role at Digital Turbine. You may occasionally travel for domestic and global events, which allows you to engage with attendees and oversee event execution firsthand. We offer a hybrid work environment, supporting a flexible schedule to accommodate travel needs.

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What sets Digital Turbine apart as an employer for a Senior Event Marketing Manager?

Digital Turbine stands out with its award-winning culture and commitment to diversity and inclusion as a top employer in tech. We pride ourselves on collaborative teamwork, innovative thinking, and a supportive environment. Our recognition in BuiltIn's Best Places to Work Awards for several consecutive years speaks to our dedication to creating an inclusive and equitable workplace for all employees.

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What is the expected salary range for a Senior Event Marketing Manager at Digital Turbine?

The expected salary range for the Senior Event Marketing Manager position at Digital Turbine is between $115,000 and $135,000 a year. Compensation is competitive and reflects the experience and skills that successful candidates bring to the role.

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Common Interview Questions for Senior Event Marketing Manager
Can you describe your experience with planning and executing large-scale events?

For this question, highlight specific events you've managed, detailing your role, the challenges faced, and how you overcame them. Discuss aspects like budget management, logistics coordination, and team collaboration. Providing metrics or positive outcomes from these events will strengthen your answer.

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How do you prioritize tasks when managing multiple events at the same time?

Discuss your organizational skills, using tools such as project management software or checklists to stay on track. Explain how you assess the urgency and importance of tasks, and adjust priorities as needed based on timelines and event requirements.

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What strategies do you use to engage attendees and ensure they have a memorable experience?

Share ideas on creating impactful experiences, such as personalized communications, interactive elements at events, and post-event follow-ups to maintain engagement. Mention how you use audience feedback to improve future events.

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Can you give an example of a time you had to manage a difficult situation during an event?

Provide a clear example of a challenge you faced, such as a vendor issue or technical failure. Emphasize how you remained calm, communicated effectively with your team and vendors, and ensured the event continued smoothly despite the hiccup.

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How do you measure the success of an event?

Discuss methods such as setting clear KPIs before the event, gathering attendee feedback, analyzing engagement levels, and tracking ROI through follow-up surveys and lead conversions. Make sure to underscore the importance of data in your evaluation process.

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What tools or software do you use to manage event logistics?

Mention specific tools you've utilized, such as event management platforms, CRM systems, and communication tools that facilitate collaboration among team members and streamline the planning process. Highlight how these tools improve efficiency and organization.

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Can you share an experience where you had to negotiate with vendors?

Describe the scenario, your approach to negotiation, and the outcome. Highlight your ability to balance cost-saving measures with quality service, illustrating your understanding of the vendor's position while advocating for your needs.

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What are some current trends in event marketing that you think are important to incorporate?

Discuss trends such as virtual and hybrid events, interactive technology, sustainable practices, and the increasing importance of data analytics. Explain why you believe these trends will enhance event experiences and align with audience expectations.

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How do you handle stress and tight deadlines in event management?

Share your coping mechanisms for stress management, such as time management techniques, delegation, or focusing on one task at a time. Discuss your proactive approach to prevent any last-minute issues by careful planning and thorough preparation.

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What motivates you to be an Event Marketing Manager at Digital Turbine?

Express your enthusiasm for the company’s mission and values, along with your passion for creating engaging events. Discuss how your skills align with Digital Turbine's goals and how you see yourself contributing to the team’s success.

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The leading independent mobile growth platform — leveling up the landscape for advertisers, publishers, carriers and OEMs.

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Full-time, hybrid
DATE POSTED
December 10, 2024

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