Senior Manager, Product Marketing - job 2 of 11

Position Summary...What you'll do...Are you a dynamic marketing professional with a passion for launching early-stage, customer and seller-facing products with global outreach? Do you excel at storytelling, content development, and find excitement in crafting product value propositions that resonates with millions of customers and sellers?Join us as a Sr. Product Marketing Manager in the rapidly growing multi-billion $ Seller Fulfilled Marketplace business team! You will help shape how we position and market our products and drive adoption and engagement. Be part of a forward-thinking, startup culture that's backed by one of the world's leading retailers.Shipping with Walmart is a one-stop shipping and fulfillment solution from Walmart Marketplace for both domestic and international sellers. We are launching multiple 0-to-1 products and need a Sr. Product Marketing Manager who can roll up their sleeves and work across multiple teams including Product, Business, Sales, Tech, User Experience, Legal, and Seller Growth teams to inform Product Roadmap, build a cohesive Go to Market plans, as well as build seller facing content for launches.As the Sr. Product Marketing Manager, you will conduct market and competitive landscaping, define target segments and personas, craft unique value propositions and drive integrated product marketing campaigns as well as be a thought leader who helps define the next suite of Products and capabilities to meet sellers and customer needs.You will make an impact in these highly critical areas:Product Messaging & Positioning:• Create comprehensive messaging frameworks that articulate Walmart product's features, benefits, and differentiation points. This includes identifying key messaging pillars and mapping them to various customer personas and use cases.• Lead messaging and positioning efforts for new product launches or feature releases. Develop launch plans that outline messaging strategies, communication channels, and rollout timelines to generate excitement and drive adoption.• Work closely with product development teams to understand the product roadmap, features, and functionalities. Translate technical specifications into customer-centric messaging that resonates with the target audience.• Collaborate closely with product management, Account Management, and other cross-functional teams to ensure alignment on product positioning and messaging.Market Research & Customer Insights:• Conduct deep seller/customer research to gain insights into product adoption, seller needs, and user pain points.• Conduct market research and competitive analysis to identify market trends, competitive landscape, and product differentiators.• Use insights to inform inbound product marketing efforts, tailoring content and campaigns to address seller needs and challenges.Go-to-Market Strategy:• Lead the development and execution of go-to-market strategies for new product launches and feature releases.• Define target segments, value propositions and distribution channels to drive product adoption and revenue growth.• Partner with Account Management and GTM partner teams to drive awareness, generate leads, and enable sales effectiveness.• Gather feedback from sellers, Account Management teams, and other stakeholders to continuously iterate on the GTM strategy and improve future launches. Incorporate learnings to refine messaging, positioning, and go-to-market approaches.Commercial Readiness:• Work closely with the product team to assess the commercial readiness of new features, ensuring they meet the requirements for general availability (GA) before launch.• Ensure the smooth roll-out of product features by coordinating marketing, GTM, and Account Management teams to support commercial launches.Product Education & Sales Enablement:• Create comprehensive sales enablement resources such as sales decks, battle cards, product guides, FAQs, and objection handling documents. These materials should provide sales teams with the necessary information to effectively communicate the value proposition and features of the product.• Partner to create product-related content and assets such as solution sheets, demo videos, and case studies to support marketing and sales efforts.• Lead the creation of customer case studies and testimonials to demonstrate product value and encourage adoption; co-conduct product training sessions with the product owners to ensure a deep understanding of our products and their value proposition.Adoption and Marketing Funnel Performance:• Develop and implement robust adoption strategies that drive customer engagement, increase product utilization, and ultimately contribute to revenue growth for the product pillar.• Oversee the performance of marketing funnels, identify bottlenecks, and implement initiatives to optimize conversion rates at each stage.• Work closely with the analytics team to monitor and report on key performance indicators (KPIs) related to product adoption and marketing funnel performance.• Work with cross-functional teams to develop and implement strategies aimed at reducing churn and increasing customer lifetime value.Preferred qualifications and experiences (not all required):• Master's degree in business administration with 6+ years of experience or 8+ years of hands-on experience in product marketing or related roles.• Proven track record of developing and executing successful product marketing strategies in an e-commerce, or marketplace environment. Experience in shipping and fulfillment space is preferred but not required.• Experience in collaborating cross-culturally with marketing teams in the US, China, and/or India. Proficiency in Chinese is preferred but not required.• Experience working cross-functionally with product management, sales, and other teams to drive product success.• Strong understanding of market dynamics, customer insights, and competitive landscape.• Excellent communication and storytelling skills, with the ability to distill complex concepts into clear and compelling messaging.• Familiarity with marketing automation platforms (HubSpot a plus), CRM systems, and other marketing technology tools.• Willingness to travel for events, customer meetings, and team collaboration, as needed.Minimum Qualifications:6+ years of experience in Marketing, Business Administration, or related fieldBenefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.About U.S. Walmart Marketplace TeamWant to help change the future of online commerce? We are building a new type of customer-centric shopping experience at the intersection of content, commerce, and technology; and we want you to be a part of it! The Walmart Marketplace business is part of Walmart's ecommerce portfolio and is one of the fastest growing and most profitable business units. This growth has made Walmart Marketplace a highly strategic priority for Walmart for the next 5 years. The Marketplace team culture is entrepreneurial, fast paced, relentless, biased for action and highly resilient. The team is on a crucial mission to make Walmart Marketplace the preferred destination for sellers and customers and to leverage our scale and capabilities to differentiate across the ecommerce industry.Equal Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.Who We AreJoin Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .The annual salary range for this position is $117,000.00-$234,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Masters: Business AdministrationPrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America