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Direct Marketing Manager (f/m/d) 100%

This job is located in Zurich, Berlin or London.

Are you looking to take on a new challenge in a creative and highly motivated team working to make an impact in the world and scale up?

At Mila, it is our mission to build the most trustworthy, reliable and convenient network of tech support that will solve any tech challenges fast. Founded in Switzerland in 2015, we’re now live in Germany, France, Austria and the UK. We fulfil this mission through cooperation with well-known partners such as Amazon, Otto, Bosch, Interdiscount, AXA, Sonos, Swisscom, and many others. Join our growing marketing team to help us grow our customer base and re-invent the way tech services are delivered.


YOUR MISSION WITH MILA

As a talented brand-to-consumer marketer with a great digital skillset, you will lead the growth of Mila’s direct customer business by creating and implementing a direct to consumer strategy that expands Mila’s direct customer audience, acquisition, retention and uptake of Mila services.

YOUR RESPONSIBILITIES

  • Develop and implement a direct-to-consumer strategy in key European markets including Germany, the UK and Switzerland, with additional markets to follow. The strategy will target growth through new customer acquisition and returning customers.

  • Build and execute a communication strategy for Mila Direct to Customer (D2C) services for all digital and offline touchpoints, with particular focus on conversion through mila.com resulting from effective audience building and footfall generation through a variety of digital and other
    channels.

  • Create marketing campaigns to increase audience size, online traffic and ultimately conversion of more service bookings, including social media, mila.com, email and direct mail. Also to develop and execute D2C campaigns which increase customer advocacy, loyalty and referral rates, such as direct promotions, loyalty and referral programs.

  • Work closely with other teams to champion Mila’s direct customers across the business and to improve their experience at every touchpoint including Customer Services, Operations, Engineering, Community Management and Commercial functions.


THIS IS YOU

  • Minimum 3-5years of experience in charge of brand/D2C marketing with a strong digital skillset within a technology-centric business

  • Fluent in German and English languages, with a good understanding of respective cultures in Germany, the UK and/or Switzerland

  • A “growth hacking” mindset, ie finding ways to achieve break-through performance with creative and alternative solutions, based on data and new techniques

  • Strong analytical skills, using data and insights to direct actions and measure performance

  • Naturally creative, with a hands-on mentality and passionate for technology and great customer experience

  • You love working in a fast-spaced and high-growth environment. You’re a team player who thrives on the energy of working with a great team


THIS IS US

  • An international team of ambitious and diverse people working towards a common goal

  • An opportunity where you can build up your skills and professional experience

  • Flat hierarchies and direct communication for a quick implementation of your ideas

  • Flexible hours and a family-like atmosphere

  • A culture where we value each other’s ideas and an entrepreneurial spirit


Ready for a new challenge? Send your CV and cover letter to
[email protected]

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DATE POSTED
August 11, 2022

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