Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Senior Paid Media Manager (Remote Canada)  image - Rise Careers
Job details

Senior Paid Media Manager (Remote Canada)

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

The Senior Paid Media Manager plays a critical role in executing and optimizing Directive’s internal paid media strategy to drive growth and maximize performance across all paid acquisition channels. Reporting to the VP of Marketing, this individual will manage Directive’s own paid media efforts—focusing on lead generation, pipeline growth, and brand visibility.

The ideal candidate possesses a strong background in B2B paid media, with expertise in major platforms like Google Ads, LinkedIn Ads, and Paid Social. They must have a strategic mindset, analytical skills, and the ability to execute campaigns that align with Directive’s marketing and revenue objectives.

Role and Responsibilities:

Paid Media Strategy & Execution

  • Plan, execute, and optimize Directive’s paid media campaigns to drive high-quality traffic and conversions.

  • Own full-funnel paid media efforts across Google, LinkedIn, Meta, Review Sites and other B2B-relevant platforms.

  • Develop, test, and refine ad copy, landing pages, and audience targeting strategies to improve performance.

  • Manage budgets efficiently, ensuring optimal allocation across campaigns to maximize return on ad spend (ROAS).

Campaign Optimization & Performance Management

  • Continuously analyze campaign performance metrics, identifying areas for improvement and implementing data-driven optimizations.

  • Conduct routine budget pacing checks, placement audits, and bid adjustments.

  • Implement A/B testing methodologies for ads, creatives, and landing pages to improve conversion rates.

  • Collaborate with the SEO, content, and creative teams to align paid media efforts with broader marketing initiatives.

Reporting & Analytics

  • Develop dashboards and reports to track key performance indicators (KPIs) and present actionable insights to the VP of Marketing.

  • Monitor campaign performance, identifying trends and opportunities for improvement.

  • Communicate findings and strategic recommendations to stakeholders with clarity and confidence.

Collaboration & Stakeholder Management

  • Work cross-functionally with marketing, design, content, and RevOps teams to ensure cohesive messaging and campaign success.

  • Stay up-to-date with industry trends, platform updates, and emerging paid media opportunities.

  • Manage relationships with ad platform representatives to ensure Directive is leveraging best practices and staying ahead of changes.

What You Offer:

  • 4+ years of experience in B2B paid media, preferably within a high-growth SaaS or agency environment.

  • Deep understanding of Google Ads, LinkedIn Ads, Facebook Ads, and programmatic platforms.

  • Proven ability to scale paid media campaigns while maintaining efficiency and driving revenue impact.

  • Strong analytical mindset with experience in Google Analytics, Looker Studio, or other reporting tools.

  • Excellent project management and organizational skills, with the ability to balance multiple campaigns simultaneously.

  • Hands-on experience with campaign setup, ad creative testing, audience segmentation, and budget pacing.

  • A proactive, growth-focused mindset with a passion for digital marketing and paid media innovation.

Why Join Directive?
At Directive, we are performance-driven marketers who thrive on pushing boundaries and delivering exceptional results. As the Paid Media Manager, you will have the opportunity to lead and innovate Directive’s paid media strategy while working alongside a world-class team of marketing professionals. If you’re ready to take ownership of high-impact paid media campaigns and contribute directly to the company’s growth, we’d love to hear from you!

What We Offer:

🏠 We have a set living wage at Directive

🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace

💪  Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴  Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! 

Work Environment Requirements:

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information:

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-CV1

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

Similar Jobs
Photo of the Rise User

As a Senior Paid Media Strategist at Directive Consulting, you’ll create impactful marketing strategies for SaaS companies in a remote work setting.

Photo of the Rise User

Join Directive Consulting as a Programmatic Strategist and help shape the future of B2B marketing with impactful campaign strategies.

Photo of the Rise User
Posted 9 days ago

Compass is looking for a detail-oriented Marketing Specialist to elevate our agents' marketing strategies and provide outstanding client service.

Photo of the Rise User

Discovery Education seeks a skilled Social Media Strategist to lead its organic social media efforts and enhance brand engagement within the education community.

Photo of the Rise User
Posted 9 days ago

Kaseya is looking for a Marketing Strategy Manager to lead strategic marketing initiatives and drive high-impact decisions for their global IT services.

Photo of the Rise User
New World Medical Hybrid Rancho Cucamonga, California, United States
Posted 5 days ago

Lead the execution of global marketing trade shows and events at New World Medical, enhancing visibility and engagement in the ophthalmic community.

Asheville Humane Society Hybrid Asheville, North Carolina, United States
Posted 11 days ago

Join Asheville Humane Society as a Marketing Coordinator to help craft compelling campaigns that enhance the lives of animals and their community.

Photo of the Rise User
Google Hybrid San Francisco, California, United States
Posted 11 days ago
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Take Risks
Collaboration over Competition
Growth & Learning
Transparent & Candid
Customer-Centric
Social Impact Driven
Rapid Growth
Passion for Exploration
Dare to be Different
Reward & Recognition
Friends Outside of Work
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Bias Training
Employee Resource Groups
401K Matching
Paternity Leave
Maternity Leave
Some Meals Provided
Social Gatherings

As a Finance Communications Manager at Google Cloud, you will spearhead communications strategies around financial matters and M&A, while working closely with senior leadership.

Photo of the Rise User
Posted 9 days ago

Join GMR Marketing as a Market Development Specialist, driving marketing activations and venue partnerships in the vibrant city of Phoenix.

Posted 12 days ago

Join Travel + Leisure Co. as an Assistant Marketing Manager and help lead our vibrant In-House Marketing Team.

Photo of the Rise User

Join Great Minds as an Associate Product Marketing Manager to enhance educational experiences through effective marketing strategies.

Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony

Step into a pivotal role at BARK, where your eCommerce expertise will enhance the happiness of dogs and their humans through optimized digital experiences.

Posted 2 days ago

Join United Way Miami as a Marketing & Communications Intern and unleash your creativity while gaining hands-on experience in a vibrant team.

Fortune Brands Remote 520 Lake Cook Road, Deerfield, ILLINOIS
Posted 10 days ago

Join Fortune Brands as a Digital Product Content Specialist, where you'll leverage your expertise to elevate our digital presence and drive e-commerce success.

NFI Parts Hybrid Louisville, Kentucky, United States
Posted 3 days ago

Elevate your marketing career with NFI Parts as a Digital Marketing Specialist, driving brand awareness and growth through innovative online campaigns.

Directive is the leading B2B and enterprise search marketing agency and works with companies to scale their business by providing a suite of digital solutions. Directive is a leader in SEO, PPC, content marketing, and social media and driven by po...

266 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 27, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!