Director, Consumer and Product Research - Remote

You'll...

• develop, shape and implement research strategy and vision within Credit Sesame. Develop research best practices and processes to guide the Team and business leadership in identifying and prioritizing opportunities;

• lead the execution of consumer and product research across multiple areas including, but not limited to, brand communication, customer segmentation, product innovation, and customer experience. Package insights into tools and assets for designers, product managers, content strategists, and marketing partners to leverage;

• uncover Customer insights that inform the user experience and support the design of solutions that delight the customer and meet the needs of the business. Design and execute research studies, customer journey mapping, usability assessments, identify pain points, and develop workflows & personas built from data to improve planning & prioritization;

• lead consumer understanding to identify unmet consumer needs, market whitespace, and growth opportunities. Deliver strategic insights and recommendation for new products, new consumers, and/or new marketing positioning and communication;

• lead Brand Health and Brand Perception understanding including awareness funnel, brand equity, NPS and media results. Continuously evaluate the best ways for shaping brand understanding;

• maintain a deep understanding of competitive offerings and how they impact consumer choices and preferences, and how they should influence product opportunities/features;

• drive requirements and prioritization across product, marketing, and business unit leaders.

You're a great fit for our team because...

• you have expertise in multiple stakeholder management and track record of delivering proven and tangible outcomes in researching, implementing, and delighting customers;

• you're an expert in qualitative research including focus groups, IDIs and UX/UI testing;
• you're an expert in quantitative methodologies, such as max/diff, conjoint, derived importance and Kano analyses;

• you have experience in behavior economics in the finance industry preferred;
• you have knowledge of SPSS including stat testing, merging datasets, weighting;
• you have experience with survey-based platforms, such as Qualtrics;
• you're skilled in preparing effective and meaningful presentations with clear narratives and impactful insights to drive business decisions;

• you have education in Market Research, Social Science. Deep analytical skills a must.

You'll love it here because...

• you‘ll have huge potential to grow with a company that’s a category leader;
• you’ll have equity in a pre-IPO company backed by top VCs;
• we offer comprehensive medical, dental, and vision insurance with many plan options;
• we offer monthly phone and internet reimbursement;
• you can fuel up at our stocked kitchens with endless snacks and drinks;
• we prize EQ and empathy, and have a culture that emphasizes total wellness, including work-life harmony.