Director, Demand Generation

Responsibilities:

• Develop and execute short- and long-term multichannel campaigns to drive leads and the sales pipeline
• Lead A/B testing strategies and execution across all channels
• Monitor and optimize campaigns and programs
• Understand customer personas and anticipate their buying preferences
• Know LevaData’s brand and platform inside and out
• Assist in content development to target consumers throughout the customer life cycle
• Work with the marketing team and contractors and collaborate with business development, sales, and other teams to develop and enhance strategies and build effective support programs, such as sales enablement
• Identify new markets and advertise tactics to encourage business growth
• Assure buy-in and budget support from senior leadership and stakeholders
• Measure and analyze campaign and marketing success
• Deliver performance reports to leadership and other stakeholders
• This position may require limited domestic travel.

Qualifications:

• Bachelor’s degree in business administration, marketing, finance, or related field required; Master’s degree preferred
• Minimum 10 years of marketing, demand generation, or business development experience in a B2B SaaS sales environment
• Proven marketing, sales, or business development experience
• Solid understanding of supply chain, supply management, and strategic sourcing practices
• Proficiency in digital marketing and website tools and analytics, including LinkedIn, HubSpot, and all Microsoft Office and Google applications
• Excellent analytical, problem-solving, and decision-making skills
• Exceptional leadership and management skills
• Effective communication and negotiation skills
• Strong business acumen
• Detail-oriented and persuasive