Job details

Director, Direct to Consumer Marketing

Responsible for overall marketing and digital strategy and execution for VSP Vision’s Direct-to-Consumer facing business. Responsible for leading the team and driving revenue through strategic marketing plans, with a high focus on digital efforts.

Develop go-to-market strategies for the Direct-to-Consumer business unit at VSP Global. Requires leveraging knowledge across the consumer-facing teams and finding efficiencies in our marketing and digital efforts.

Deliver Direct Sales channel subscriber growth targets. Develop retention programs to meet annual churn goals. Manage product development and promotion strategy to meet market needs.

Oversee direct marketing and marketing operations group to support sales and member communications tactics. Partner with sales leads (partner, broker), internal referral channels (retail, online, doctor, customer care), and TPA operations teams to provide strategy and support necessary to meet business objectives.

Align creative resources to translate business goals, consumer insights, and industry best practices into strategic, on-brand concepts and high-impact creative tactics

Oversee management of all external agency relationships and budgets.

Ensure excellence and accountability in the entire creative process, from project intake and concept to timely and on-budget completion of superior work that produces results

Oversee and contribute to the concepts and development of designs for testing and application across a variety of media. This includes but is not limited to brand assets, web pages, landing pages, email, advertisements, video, and offline materials.

Oversee the management, application, and evolution of brand and site standards, templates, and style guides, and ensures brand standards are consistently met.

Advocate the consumer viewpoint and support the business with creative executions that enable consumers to achieve their desired objectives with high satisfaction.

Keep abreast of creative and digital trends, establishing a highly innovative and creative work environment. Contribute to the development of the creative team's culture and quality standards.

Monitor performance of direct reports, preparing KJA for direct reports that tie to job descriptions and goals; provide prompt and objective coaching and counseling; conduct performance reviews.

Lead the process of interviewing and hiring for open positions within the unit ensuring that the most qualified candidates are selected.

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in related field or equivalent experience; Minimum of 2 additional years of experience related to functional area

Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work, and managing the performance of direct reports

Demonstrated high proficiency in developing and implementing digital creative projects, including creative writing, branding, visual design, advertising/sales promotion, or leading creative teams in this work.

Ability to effectively represent creative concepts, freely discuss ideas, and command a room with all levels of the organization. Effectively communicate information to a wide variety of technical and non-technical individuals or groups.

Proficient with Adobe Creative Suite and Microsoft Office products.

Superior verbal and written communication skills.

Excellent organizational skills with the ability to work in a fast-paced, team-oriented environment.

Regularly exercises discretion and independent judgment in the performance of job duties.

#LI-REMOTE

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Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please

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Salary Range:

100000

157500

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.

VSP Vision Glassdoor Company Review

3.4