Director of Advertising

We are excited to announce that Engage is part of Forbes Tata Partners: https://enga.ge/forbes-tate-partners-acquires-engage/

About Forbes Tate Partners

Forbes Tate Partners (FTP) is a full-service public affairs consultancy specializing in bipartisan federal and state government relations, strategic communications, grassroots and grasstops advocacy, issue campaigns, corporate development, and technology strategy. As a mid-sized firm, we have the breadth and depth of personnel and experience to manage a portfolio of over 200 clients, but also the flexibility to provide our clients with attentive and highly personalized support. We deliver winning solutions to complex challenges in a fun, fast-paced environment.

Position Description

As Director of Paid Advertising, you will be responsible for leading a team helping to develop digital media strategies and plans to achieve clients’ goals. This is a client-facing role and the ideal candidate will have experience managing clients’, expectations, and KPIs. You will lead our paid advertising team and manage the content creation process for multiple clients from start to finish. Your creative thinking skills, strategic insight, and collaboration will be essential to your success.

Ideal candidates for this role should be creative and innovative, digitally and multimedia savvy, well-organized, and an excellent writer and communicator. Candidates should have a firm grasp of different digital touchpoints, high awareness of media and politics, and comfort working in a fast-paced environment.

Qualifications

• Bachelor’s degree from a four-year college or university.

• 4 – 6 years of digital advertising experience at a public affairs or advertising agency.

• Experience managing and leading a team of paid media strategists.

• Experience buying and managing cross-platform digital advertising programs, utilizing various assets including programmatic, social, search, display, video, and mobile.

• Experience managing awareness (branding or message) and acquisition programs.

• Social buying experience on Meta, LinkedIn, Twitter (bonus points: Reddit, TikTok, Snapchat).

• Understanding of social media metrics and how to optimize content based on analytics.

• Experience working under deadlines and managing multiple client projects/requests at once.

• Working knowledge of Washington D.C., national politics, and media.

• The candidate is highly organized and has a strong attention to detail.

Primary Responsibilities

• Strategic thinker and planning with a deep understanding of advertising platforms and acquisition channels.

• Lead, manage, and mentor team of strategists.

• Build relationships with clients and understand their goals.

• Develop paid advertising campaign strategies and advertising plans across channels including programmatic display and video, paid search and paid social.

• Manage placement, execution, and optimization of advertising campaigns.

• Work with accounting team to track, invoice, and budget paid media spending appropriately

• Provide an active voice in media strategies, optimization, and opportunities for improvement in media process and execution.

• Understand the value and role of evolving digital platform in Public Affairs, and stay abreast of industry trends, best practices and targeting techniques to continually enhance digital media plans and campaign performance.

• Serve as a primary source of digital expertise within FTP.

• Aid in new business proposal writing, planning, and pitching process.

Job Perks Include

• Small, passionate, agile team—tons of opportunity to show off your skills, try new things, collaborate with other top-of-their-game creatives and advance

• Competitive salary

• Generous benefits package

How to Apply

To apply, please include your resume, cover letter, and a brief description of why you’re interested in working at FTP as a Director of Advertising.

No calls, emails, or faxes please. Qualified candidates will be contacted for an interview. FTP is an equal opportunity employer committed to building and maintaining an inclusive and diverse work environment.

Bqo9rcy3G4