Director of Digital Product Management

Who We Are

Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 140 international product and brand design awards in the past 5 years and growing!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation.

After 30 years of being a leader in the baby industry, Munchkin is growing up and expanding our business reach to even more consumers with the launch of Curio, a highly curated line of home goods inspired by curiosity.

There is no better time than now to join Munchkin as we embark on our next and biggest growth journey moving us into technology focused, higher valued products, and household consumer goods. Munchkin is growing up and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

Position Summary

The Director of Digital Product Management is responsible for developing and executing digital product strategies for Munchkin.com that grows the Direct-to-Consumer (DTC) business through digital marketing programs that drives growth and profitability. The individual in this role is responsible for identifying customer needs and the larger business objectives that our digital platforms endeavor to serve, and exploring new features and functions to drive growth and KPI success. This individual can clearly articulate what success looks like for a digital product, how to manage uncertainty, risks, and prioritization, and rallies a team to turn customer-oriented product vision into reality.

What You’ll Do

• Develop digital product enhancement and innovation strategies for the DTC team that ensures the organization makes customer-first decisions across business, product, and engineering
• Define the plans to enhance the conversion of our customer acquisition and engagement through fastidious attention to site data & behavior, success metrics, and customer feedback
• Optimize existing channels and identify, as well as test, new areas to meet our customers’ needs
• Responsible for conducting customer research and developing customer/vertical insights to develop the value propositions, messaging, and pricing for digital products and experiences
• Optimize site performance by running A/B tests on all high traffic pages and page types, including landing pages, category and product pages, and more
• Leverage all existing channels to drive increased product and content awareness, time on platform and user loyalty and retention
• Pursue innovation and disruptive opportunities across all digital platform levers and channels
• Work with cross-functional teams within DTC as well as across Brand, Corporate Communications, Creative, Marketing, and Brand Development to ensure we are maximizing the efficacy of our digital products, experiences, and customer recruitment efforts
• Relentlessly prioritize our KPIs while ensuring all digital product and content launches have the right consumer engagement strategy, metrics plan, testing hypotheses and utilize the appropriate consumer touch points
• Define audience segmentation and develop active testing and optimization strategy
• Provide thought leadership, innovation, and process optimization for ecommerce DTC business
• Other duties may be assigned

Bring It!

• 8+ years experience in digital product management, with at least 2 years as a director level with direct management and mentoring experience
• Strong interdisciplinary thinking and leadership skills - experience in leading multi-disciplinary teams across business, design, product and engineering
• A strong appetite for growth – as a business, as a leader of people, and as an individual
• Experience in driving corporate decision making through the lens of the customer
• Ability to think strategically
• Ability to work in fast-paced environment with the flexibility to accommodate demanding initiative schedules.
• Strong interpersonal and communication skills and proven ability to foster a cooperative, results-driven work environment.
• Strong presentation skills and experiences at the Executive level.
• Detail-oriented and able to coordinate multiple work streams for on-time product delivery.

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, this position can be offered as remote however, eligible workers are those who live OOS and/or an air flight away within CA. Excluded are those who live local to HQ. Those that live local to HQ can be considered if they are willing to work the Hybrid Schedule. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday's, and Tuesday and Friday's remotely from home.

Salary range: $165,000 - $185,000

To learn more, visit us at www.munchkin.com.

Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.

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