Director – Product Marketing

Trellix is a global company redefining the future of cybersecurity. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix’s security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com.

Role Overview:

We are seeking a Director of Product Marketing for Trellix’s Email and Network security product lines. These product lines provide a wide range of technologies that reside both on-premise and in the cloud including intrusion prevention, sandboxing, email anti-virus, anti-spam, and messaging security. You will be primarily responsible for building and managing a team to deliver on core product marketing responsibilities which go-to-market strategy, messaging, sales enablement content, channel content, thought leadership, competitive and lead conversion content as well as support analyst relations activity. In this role, you will lead a team of product marketers and partner across the company with senior leaders in product management, business development, marketing, and sales to drive growth and deliver value to our customers.

Responsibilities:

• Lead and mentor a team of 1-2 product marketers to drive go-to-market success for Trellix’s Email and Network security product portfolios

• Demonstrate effective communications to influence peers and leaders across the organization that align teams on a vision and plan

• Create differentiated messaging for all products within the portfolio to articulate Trellix’s value proposition and leadership in the Email and Network security markets. Continuously examine and refine messaging to maximize impact and conversion

• Drive creation of mid- and bottom-of-the-funnel content and collateral, including white papers, thought leadership content, data sheets, customer presentations, videos, success stories, webinar content, blog posts, competitive content and more to accelerate conversion

• Support the Sales Engineering team in developing compelling storylines with relevant use cases to demo the product effectively

• Be the spokesperson to analysts and press during launches, conferences, industry events, and other opportunities to discuss the Trellix view of the market and where Email and Network security fit withing the Trellix XDR framework.

• Use data and research to continually influence product strategy and develop go-to-market plans for product launches and releases

• Partner with the Sales Enablement team to develop and deliver the right content to educate and arm the sales reps to drive meaningful customer conversations

• Evangelize product value proposition at analyst briefings, events, webinars, sales trainings, customer conversations and more

• Develop and lead a Voice of Customer program to test ideas and to refine product positioning, packaging and product capabilities.

• Develop compelling product-level content for industry events, corporate events and customer advisory board meetings

• Analyze product performance and marketing metrics and refine GTM strategy on a regular basis, collaborating with the Product Management and Marketing teams

About you:

• You bring 10+ years of experience in the cybersecurity domain, 10+ years of product marketing experience. Experience with products related to Sandboxing, Intrusion Prevention Systems (IPS), and Email Security products such as anti-virus, anti-spam and messaging security is a plus

• You have a technical background. MBA preferred

• You are analytical and able to use data to inform strategic decisions

• You are a great communicator and able to present to large audiences

• You work well with others are able to influence action and decisions

• You are calm under pressure, and able to respond to changing needs of the business