Director, US Oncology Brand Marketing

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you've got big plans - so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Your Role:
Reporting to the Head of US Oncology Marketing, the Director of Oncology Marketing /US Brand Lead for Squamous Cell Carcinoma Head and Neck (SCCHN) will be responsible for leading pre-launch and launch efforts of the new blockbuster therapy for Squamous Cell Carcinoma Head and Neck (SCCHN) in the US. The Director of Oncology Marketing / Brand Lead will lead the cross-functional team to develop pre-launch and launch strategy, recourse allocation and brand investment plans. You will collaborate cross-functionally to successfully execute pre-launch and launch tactics. This role is a critical role to shape EMD Serono footprint in Oncology.

Key objectives:

• Lead cross-functional Brand Team to develop Pre-launch and Launch Strategy to enable success for the biggest EMD Serono launch in Oncology
• Closely collaborate with the Global Team to ensure strategic alignment, best practice sharing and meaningful exchange of the insights
• Collaborate with cross-functional stakeholder to ensure robust budget planning, prioritization of the appropriate tactics, strong KPI measurement plan are in place
• Continuously inspire KPI-driven culture, evaluate marketing tactics' effectiveness, and pivot the execution to maximize the results and achieve business objectives
• Collaborate with the Market Research Team to put in place comprehensive insight generation plan, develop HCP behavioral/altitudinal segmentation, ensure education of the internal stakeholders
• Represent thought leadership when it comes to market and therapeutic area understanding across all the levels of organization
• Be a partner for Thought Leader Liaison Team to develop KTL engagement strategy and build EMD awareness across key academic experts in SCCHN field
• Collaborate with the Digital Lead to prepare digital ecosystem for the launch, develop robust and impactful DTC campaign, compliantly engage key stakeholders early in the pre-launch process
• In collaboration with the Global Team develop and execute impactful Disease State Education Campaign and maximize pull-through across digital channels
• Develop HCP messaging, campaign, promotional tools, and account management strategy, recognizing the differences between academic and community accounts
• Work closely with the Field Force effectiveness team to establish continuous education program for Sales Team to elevate the sales team to one of the best in the industry
• Lead ad board(s) to gather insights from HCPs to optimize marketing plans and maximize the execution
• Lead P2P education strategy, ensure coherent channel mix and aligned content strategy
• Shape brand-level mid-term - long-term investment plans, oversee the marketing budget and collaborate with cross-functional partners to optimize the spent and maximize the value of investments

Location: Rockland, MA; if remote presence in Rockland MA office one week/month

Travel: Position requires both domestic and international travel up to 30% of time

Who You Are
Minimum Qualifications:

• BA/BS required
• Requires a minimum of 10 + years of experience in marketing, sales and operational roles in pharmaceutical/biotech industry
• At least 5 years of marketing experience is required
• Experience working in the US Oncology market
• Launch experience is mandatory
• English required, other language skills may be considered a plus

Preferred Qualifications:

• MBA or advanced degree strongly preferred
• Experience with Head & Neck cancers is a plus
• Proven record of successful leadership in matrix organizations
• Experience presenting to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presenting
• Experience in managing a budget that includes agency and consulting
• Demonstrated ability to prioritize and manage multiple projects and effectively influence, collaborate, and communicate with internal and external partners

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of our diverse team!

If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html