Head of Brand (Remote)

New York, New York

Marketing /Full-Time/ Remote

We’re looking for a Brand Director, a skilled creative and visionary, to revamp our brand messaging/identity and improve brand recognition through successful national/global campaigns/events/stunts. Gifted in storytelling, this candidate is able to conceptualize creative ideas with brand/business objectives and target audiences in mind. Success will be measured by the lead’s ability to drive brand favorability and category share of voice.

Key Responsibilities

• Oversee the planning, development, and execution of the company’s brand vision and strategy across channels.
• Serve as a passionate advocate for the brand throughout the enterprise and partner with leaders across the company to ensure underlying brand principles, value proposition, social purpose, and customer needs are consistently met.
• Connect the powerful stories that emerge from our Members every day to our wider brand narratives and activations.
• Partner with all enterprise stakeholders to build go-to-market strategies that infuse our brand across all user touchpoints through visuals, tone, voice, and experience.
• Own brand guidelines and collaborate with the creative, production, design and copy teams to implement across all communication channels.
• Lead and be accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all channels (online and off).
• Craft an environment and process for brand messaging to come to life, ensuring campaigns and content are on-brand, optimized for experience, press coverage, brand sentiment shifts, engagement, and overall sales impact.
• Protect the integrity of the brand, while encouraging creative exploration and risk-taking.
• Build a clear view and understanding of the target customer and tailor all aspects of the brand marketing program to reflect the data set.
• Conduct and analyze internal and external data/research to discover competitive advantages and capitalize on trends.
• Analyze and report on key brand metrics.

About You

• You’re results orientated but above all else, you know how to have fun.
• 5+ years of proven brand marketing experience building and leading an in-house team and agency network
• Proven ability to translate business objectives and strategies into creative and compelling concepts across a variety of objectives (education, awareness, revenue, etc.)
• Experience in conception, production, execution and reporting of large - scale campaigns
• Hands-on experience in coordinating execution across all awareness channels
• Demonstrated ability to develop inspiring creative that achieves performance targets
• Strong business and financial acumen combined with demonstrated analytical skills
• A creative eye and genuine curiosity for innovative opportunities to connect with our customers
• A holistic brand thinker who appreciates and invests in the entire process, from product development to marketing to driving loyalty
• Experience developing and evolving brand systems
• Ability to thrive in a fast-paced, data-driven environment
• A natural ability to collaborate well with others across the organization and thrive in a fast-paced and highly fluid environment

About doola

doola is building the OS for the next generation of online businesses. Formation. Legal Docs. EIN. US Address. Bank Account. Payments. Taxes. Website. US Phone Number. $1000s in Software Perks. And More. We handle the operational details. You grow your business. From start to six figures+ in revenue, we're with our companies for the long term.

Our mission is to unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.

We're seeing some exciting growth right now. Our product resonates strongly with customers worldwide, and we have worked with entrepreneurs on every continent (except Antarctica, yet!). We're backed by some of the top investors in the world, including Nexus Venture Partners, Harvard Management Company, Y Combinator, and HustleFund, and you'll be an early member of our rapidly growing company. We know we're only scratching the surface of what's possible in terms of the value we know we can provide.

Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and enthusiasm for small businesses, you will find a home at doola.