eCRM Manager Stamford CT, USA Commercial

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Our success depends on people who are committed to our purpose and have an appetite for progress.

The eCRM Manager is responsible to ensure the implementation of the best-in-class CRM strategies across all channels and for Product Categories across the U.S. market. The role is the guardian of building long lasting relationship with our customers through ensuring meaningful communication for our customers and assuring value for the company in return.


Your ‘day to day’:

• Define and execute a Yearly Activation Plan, to drive quality customer acquisition (number of new users), conversion (conversion rate), equity (revenue and MC increase) and cost optimization.

• Drive a continuous market activation pipeline for the best-in-class CRM strategies and solutions, in partnership with the Regional CX, Marketing and Commercial Directors, to ensure good market adoption and clear business impact market level.

• Ensure U.S. CRM Activation Performance, looking after the timely and qualitative delivery of our campaigns and initiatives, assessing their performance and coming up with strategies to increase reach, impact and revenue.

• Create and maintain a CRM Activation community, to act as an agile feedback loop between Global Development Teams (MCCX Design, CX Product Category Teams) for sharing successes and failures and raising needs and opportunities.

• Provide upstream feedback to facilitate the implementation of data-drive consumer experiences across checkpoints, through state of the art solutions in CRM. The role will also play a big role in socializing the importance of technology and great UX in making every interaction with our brand quick, effortless, and meaningful.

• On project and need basis, contribute to the creation of new programs, services, SOPs or different solutions and strategies where the CRM expertise is needed.

Who we’re looking for:

• Bachelor’s Degree in Marketing or related field required; Masters a plus
• Experience in rapid scale-up by setting and maintaining Global (HQ)-Local (Market) deployment Pipelines
• Demonstrated experience building and activating strategies to personalize CRM at scale
• Omnichannel marketing experience in developing and/or managing multitouch / omnichannel / online-to-offline campaigns
• Minimum 10 years of marketing experience, specifically in email, digital marketing and social media campaigns
• Strong understanding of MarTech capabilities in CRM solutions (like Salesforce, Adobe)
• Work experience in a consumer-facing organization, preferably FMCG or other global brand
• Good understanding of Commercial Route-to-Market and Channel Roles in CX
• Professional experience in multinational, complex organizations
• Experience marketing restricted products a definite plus
• Credible and confident leader that provides clear direction and builds trust across the organization
• Strong critical thinking, able to recognize business opportunities and turn these into growth
• Great collaborator with ability to bring the objectives of multiple groups (global, regional, local) together
• Ability to manage stakeholders across different functions
• Passion for using data to develop CX and UX strategies, to create meaningful and valuable interactions for our customers
• Strong understanding of campaign management, marketing automation, e-commerce, business intelligence, and management of data partnerships
• Legally authorized to work in the US.

Annual Base Salary Range: $144,000 - $198,000

#LI-Hybrid


What we offer

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: To improve the lives of a billion smokers.

PMI is an Equal Opportunity Employer

PMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders, and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of September 30, 2022, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 13.5 million adults around the world, excluding Russia and Ukraine have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.
Philip Morris International is committed to a safe workplace. We have implemented COVID-19 safety protocols that meet or exceed local public health guidelines. Workplace safety remains our number one priority. As a result, PMI recommends all US- and Canada-based employees to be vaccinated in order to access any of our facilities; this is subject to change solely at the Company’s discretion.