Social Media Growth

The Social Media Growth position at ElevenLabs is centered around the strategic growth of our Instagram and TikTok accounts. Your main responsibility will be to engage our audience and scale both accounts to 100K+ followers by 2025, aiming for millions by 2026. This involves creating engaging content, employing growth hacking techniques, and actively building a community around our brand. You’ll have significant autonomy to express creativity while effectively representing ElevenLabs.

To be a strong candidate for the Social Media Growth role at ElevenLabs, you need to have successfully scaled at least one social media account on Instagram or TikTok to over 50K followers. A history of managing multiple accounts in a professional or personal capacity is highly desirable. Strong skills in copywriting, content creation, and an understanding of social media trends are essential for excelling in this dynamic position.

At ElevenLabs, the company culture is defined by innovation and collaboration. As part of the Social Media Growth team, you'll enjoy high autonomy, a focus on continuous improvement, and a chance to work with teammates across over 30 countries. We value creativity and challenge you to think outside the box. Regular team offsites enhance our connection and collaboration, making it an enriching environment for personal growth and career development.

ElevenLabs supports remote work by prioritizing talent over location. The Social Media Growth role can be executed globally, allowing you the flexibility to work from anywhere or from our offices in New York, London, or Warsaw. We've structured our workflows to be largely asynchronous, which minimizes meetings and enables you to maximize your impact and productivity while enjoying a healthy work-life balance.

The Social Media Growth position will play a crucial role in shaping ElevenLabs' brand presence and expanding our reach within the creator community. Your efforts to grow our social media platforms not only help us achieve follower goals but also build a vibrant, engaged community that resonates with our innovative audio AI solutions. Your creativity and strategic initiatives can significantly contribute to the company's mission and vision in pioneering voice technology.

When answering this question, consider highlighting specific accounts you've worked on, the strategies you implemented, and the outcomes achieved. Focus on metrics, creative campaigns you launched, and any unique insights you gained that can illustrate your expertise in growing social media following.

Outline a multi-faceted approach that includes content creation, engagement tactics, and analytics review. Discuss leveraging trends, using hashtags effectively, collaborating with creators, and analyzing insightful metrics to refine your approach for continuous growth.

Share specific resources you follow, such as industry blogs, webinars, or influencers in social media marketing. Emphasize your proactive approach to learning, from staying engaged in social media communities to participating in forums where updates and strategies are shared.

Walk through a case study of a past project. Describe the initial challenges, the strategies you implemented to reinvigorate the account, and the measurable successes that followed. This will showcase your problem-solving skills and show potential employers your capability in a challenging situation.

Your answer should emphasize the importance of engagement and authenticity in building a community. Discuss strategies like prompt responses, creating polls or questions to encourage interaction, and fostering a sense of belonging among followers to enhance engagement.

Focus on your understanding of the brand's voice and mission, and provide examples of content ideas that convey innovation and creativity. Your answer should reflect your commitment to maintaining brand integrity while being relatable and engaging to the target audience.

Discuss a variety of metrics such as follower growth, post engagement rates (likes, comments, shares), website traffic driven from social media, and conversion rates relevant to your campaigns. Show your analytical mindset and commitment to adapting strategies based on these insights.

Choose a campaign that highlights your creativity and strategic thinking. Detail the objective, your target audience, the execution, and the outcome. Provide hard metrics to demonstrate success, such as increased followers, engagement or brand awareness.

Discuss a systematic approach you take, such as using project management tools, creating content calendars, and analyzing which accounts or posts need immediate attention. This will show your organizational skills and ability to manage time effectively.

List specific tools you've used, like Canva for graphics, video editing software, or social media scheduling platforms. Explain how these tools improve your efficiency and creativity, allowing you to produce high-quality content consistently.