Email & Performance Marketing Manager

Location: Remote and New York City

REMOTE FIRST CULTURE We are a remote-first company: our people occupy all 4 US time zones and 2 EU time zones. We have an office in Manhattan, New York, and Miami.

Vic.ai is pioneering the use of autonomy and intelligence to digitally transform accounting and finance processes to improve productivity, decision-making, and ROI. Vic.ai addresses the most manual and inefficient task in accounting – invoice processing – to improve its speed and scalability, and ultimately enable customers to reinvent their accounts payable operations and improve financial management. By processing more than half a billion invoices with up to 99% accuracy, Vic.ai has helped 10,000+ customers achieve nearly $188 million in cost savings and 6 million hours in time savings. Vic.ai is jointly headquartered in New York City, Miami, and Oslo, Norway.

We're a Series C-funded company and are fortunate to have some renowned investors and partners: Costanoa Ventures, Cowboy Ventures, GGV Capital, and ICONIQ Capital.

We invite you to check out our blog posts over the past year! Follow this link to our site. Role

Role

Vic.ai's marketing team's goal is to increase the awareness of Vic.ai and optimize lead flow among enterprise companies looking for a pioneering AI software solution. Join our small but mighty marketing team if you want to work with talented cross-functional teams pursuing the unknown in an agile and vision-driven manner. Our success is shaping the future of finance.

The Email & Performance Marketing Manager is responsible for our end-to-end email marketing strategy and paid marketing channel performance to generate Sales Qualified Leads ultimately. The role works closely with both sales and marketing teams to identify a target audience and report on the results of various email marketing and paid marketing campaigns.

What you'd do…

• Set up, manage, and optimize email marketing campaigns (nurturing sequences, drip campaigns, prospecting campaigns, newsletters), including managing an email content calendar and setting up high-converting landing pages via Hubspot
• Identify and grow our target email audience and improve open and CTRs through list segmentation, personalization, and growth hacks
• Regularly review and optimize all campaigns for positive ROAS
• Set up dashboards and automated reporting, including attribution models, content and campaign tracking, sales stage and revenues in Hubspot
• Manage performance marketing campaigns, in collaboration with external agency/ies, for lead generation via paid search and social
• Streamline and improve cross-channel marketing processes and campaigns
• Conduct regular conversion rate optimization audits and execute A/B tests to improve conversion rates
• Keep Vic.ai competitive, stay up to date with the latest marketing strategies and technologies
• Monitor the competitive landscape and uncover new opportunities

If you fit the following, you'll love building with us….

• 4+ years of experience in a similar role as well as experience building effective multi-channel marketing strategies, including email marketing, PPC, social media and other digital channels
• In-depth knowledge of working in Hubspot is a must, and Salesforce is a plus
• Solid understanding of the sales lifecycle, segmentation and ABM marketing as a whole
• Proven track record of running successful email and paid marketing campaigns
• Impeccable grammar and writing skills
• Ability to track, measure, and report on results to determine ROI
• Experience in A/B testing and excellent analytical skills with the ability to provide actionable insights from data

What we offer....

When joining Vic.ai, you are not only joining a company with an exciting work environment, operating at the forefront of AI technology development, you are joining a company that is positively impacting the environment. We are a people-first community with team-focused culture. We are a global company, and our team reflects that. Acceptance and inclusion for everyone are at the heart of our company. We strive for diversity of thought, culture, and background, connecting the entire Vic.ai community. As an equal opportunity employer, we represent different nationalities, races, genders, ages, sexual orientations, and backgrounds, and we believe it's crucial to our success. At Vic.ai, we value humility, encourage authenticity, and give space for you to be and grow.

As a team member you will receive:

• Competitive salary and stock options
• 401K with an employer match, health/vision/wellness perks (including health insurance coverage option 100% free for the employee AND family and perks like ClassPass and CitiBike!)
• Generous maternity and paternity leave
• Virtual team-building events & awesome swag
• People-focused culture, adding value and fun to our meetings
• Generous vacation time, family and travel-friendly environment
• Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment
• The opportunity to work remotely, including workstation setup
• Vic.ai also offers in-person retreats to employees. We love connecting in person as a remote-first company.

Check out all the fun we are having @vicdotai on our Instagram page. Also, don't forget to follow us on LinkedIn to stay up to date on our AI technology and new career opportunities to join our teams.