Email Marketing Associate

BrainPOP is an online K-12 educational solution that makes rigorous learning experiences accessible and engaging for all. Proven to raise academic achievement, BrainPOP has been a trusted resource to more than six million educators, and engages the hearts and challenges the minds of over 300 million learners worldwide.

We’re seeking an Email Marketing Associate to join our growing marketing team. As the Email Marketing Associate, you will be an essential contributor to BrainPOP’s growth efforts, helping our team to engage families more deeply at every stage of the customer journey. You will help to build our email programs from the ground up, including executing on campaign development, audience segmentation, scheduling, testing, and reporting.

You will leverage tools including Blueshift, Looker, and Google Analytics to impact user engagement on a daily basis.

Our ideal Email Marketing Associate is proactive, resourceful, and strategic, able to build and scale email programs that speak to BrainPOP’s unique value proposition and spark excitement for families around the world.

In this role, you will:

• Own the execution and optimization of our email channel, from campaign-building within the ESP all the way to QA, testing, and deployment
• Partner with creative and product marketing teams to design campaigns that highlight BrainPOP’s brand identity and support company goals
• Strategically segment lists based on in-product behaviors and performance from past campaigns
• Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
• Proactively develop strategies to improve our email programs
• Lead in the development of weekly, monthly, and ad hoc reporting on email performance
• Serve as a channel expert for cross-functional teams including Sales, Data Engineering, and Customer Success
• Stay current with email best practices, trends, and regulations

You are:

• Proficient with HTML and CSS with a good understanding of email functionality across devices and providers
• A skilled multi-tasker who is quick to learn new programs and tools
• Excited to contribute to BrainPOP’s mission of empowering kids to shape the world around them and within them
• A self-starter with a great work ethic who loves testing and has strong attention to detail
• Not afraid to roll up your sleeves
• A team player with the time management and organizational skills to also work independently

On Your Resume:

• 2-3 years of email marketing experience
• Experience working with Blueshift highly preferred
• Experience building campaigns and triggered emails
• Experience building audience targeting and suppression lists
• Experience with hard-coding emails is a plus

Life at BrainPOP:

Our commitment to supporting and empowering teachers and students is reflected in our dedication to enhancing the lives of our employees—in and out of the office.

Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual-citizens, and so much more. We value Diversity & Inclusion, collaboration and learning from multiple perspectives, and encourage people to bring their most authentic selves to work.

Besides offering a comprehensive benefits package and putting an emphasis on work-life balance, we make it a point to integrate fun and play into the workplace.

We offer:

• Corporate Donation Matching
• Medical, Dental, Vision and Paid Life Insurance
• 401K with a company match
• Friends & Family BrainPOP Subscription
• Learning & Development Stipend
• Wellness Activities (ClassPass Membership)
• Annual Performance Bonus & Equity Appreciation Plan
• Company Events (happy hours, volunteering opportunities, trivia nights and monthly Town Halls)

What we do today directly impacts how teachers teach, and students learn. We continue to be inspired because we can see the difference we’re making and we’re proud to be a creative, collaborative, always-teaching and always-learning community.

BrainPOP is a hybrid work environment, allowing employees to self-select where they work–whether fully remote in approved states or in-office in our New York headquarters.

We are able to employ remotely out of the following approved hiring states:

• California
• Pennsylvania
• Texas
• Florida
• Georgia
• Oregon
• North Carolina
• New York (we have our HQ office in this state but candidates may choose to work fully remote in NY if so desired)
• New Jersey
• Connecticut
• Massachusetts
• Illinois

We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.