Analyst/ Associate - Product Strategy & Go-to-Market (w/m/d)

As an Analyst/Associate - Product Strategy & Go-to-Market at Enpal, you will be responsible for developing and implementing go-to-market strategies, collaborating with product teams, managing product launches, and analyzing performance metrics. This role is critical in ensuring our products resonate in the market and meet customer needs effectively.

To qualify for the Analyst/Associate - Product Strategy & Go-to-Market position at Enpal, you should have a bachelor’s or master’s degree in a relevant field, such as business or natural sciences. Experience through internships in investment banking, strategy consulting, or high-growth startups is preferred along with strong analytical skills.

Enpal stands out as Germany's first green unicorn and promotes a culture of innovation and sustainability. As an Analyst/Associate, you will work in a highly diverse team, enjoy a hybrid working model, and be part of a company that's dedicated to making solar energy accessible for everyone.

While prior experience is not strictly required, Enpal seeks candidates with relevant internships in areas such as investment banking or strategy consulting. We value your passion for the solar industry and your ability to independently drive projects forward.

At Enpal, your onboarding experience is designed to be engaging and informative. You'll meet the company's founder and your colleagues, and participate in monthly all-hands meetings to stay updated on company performance and culture.

The Analyst/Associate role at Enpal offers excellent career advancement opportunities as you’ll gain invaluable insights and experience in product strategy and market analysis. Enpal's growth trajectory opens doors for further specialization or leadership roles within the company.

Enpal fosters a supportive work culture through open feedback channels, team spirit, and engaging team events. The diverse environment comprised of over 65 nationalities creates an inclusive atmosphere where every team member can thrive.

When discussing go-to-market strategies, highlight the importance of customer analysis, competitive landscape assessment, and defining clear market entry strategies. Emphasize your analytical approach and experiences where you’ve contributed to similar strategies.

Discuss how you would establish key performance indicators (KPIs) that align with business objectives, implement continuous monitoring mechanisms, and be proactive in identifying areas for optimization to ensure product success.

Provide an example where you facilitated communication between different departments, clarified roles, and ensured all stakeholders were aligned on the project goals. Focus on your organizational skills and ability to manage time effectively.

Share any relevant experience you have with specific product management tools, like Asana, Trello, or JIRA. Discuss how these tools have helped streamline processes and improve team efficiency in previous roles or projects.

Explain your methods for research and analysis, such as following industry publications, participating in forums, and utilizing analytical tools. Mention how this knowledge has influenced your strategic recommendations in past experiences.

Address techniques such as surveys, interviews, and social media analysis. Discuss how your findings shape product positioning and marketing strategies, ultimately driving better customer engagement.

Highlight specific product launches, detailing your role, the strategies you implemented, and the outcomes. Use metrics whenever possible to demonstrate success and impact.

Discuss potential challenges such as regulatory issues or competition. Provide your perspective on how strategic planning and adaptability can help navigate these obstacles effectively.

Share your approach to task prioritization, utilizing methods like the Eisenhower Box or priority matrices. Emphasize your ability to remain focused and meet deadlines even under pressure.

Demonstrate your knowledge of Enpal’s mission to make solar energy accessible and your alignment with their values of sustainability, innovation, and teamwork. Think about how these principles resonate with your personal and professional goals.