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Sr. Analyst, Email & CRM Reporting & Analytics

Company Description

EBG is one of the fastest growing e-commerce companies in the country that specializes in live entertainment and travel. EBG generates millions of transactions annually by merchandising thousands of attractions and activities, live entertainment, hotel rooms, and other products and services through private, membership-based programs and other direct distribution channels. 

EBG powers a robust portfolio of technology solutions and operates a network of membership-based websites reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG owns and operates the largest travel and entertainment benefits program in the country—serving over 40,000 corporate clients and reaching more than 50 million employees through its Corporate Perks Programs.  We are proud to be the largest sales partner for many of the major theme parks, attractions, entertainment producers, and other travel organizations in the country.

EBG is headquartered in Aventura FL (Miami area), with offices in New York, Las Vegas, Orlando and Austin

Job Description

The Sr. Analyst, CRM, is the go-to reporting and analytics partner for the CRM team (email and SMS marketing). You will monitor and report on overall health of EBG CRM programs including list growth, channel performance, campaign performance and testing results.  You will be responsible for understanding channel performance drivers and recommending solutions and testing strategies to optimize KPIs including open, click, conversion and unsubscribe rates.

Your data-based insights will contribute to EBG’s ability to provide value to our users, clients and partners and generate revenue for the company.

Essential Functions:

  • Monitor, analyze and report email and SMS marketing campaign performance metrics, including open rates, click-through rates, conversion rates, revenue generated, and more
  • Monitor, analyze and report email and SMS list health including new subscribers by source, unsubscribes, bounces / invalid addresses and subscriber engagement
  • Work closely with our Email Service Provider (ESP), and internal data team to ensure the availability, quality, and accessibility of data required for reporting and analytics
  • Drive A/B and multivariate testing initiatives to optimize content, subject lines, send times, and other key elements to improve performance
  • Evaluate and understand role of email and SMS in the overall marketing mix and each channels’ influence on customer acquisition, retention and website behavior
  • Support the CRM team to develop targeted lists and cross-channel send strategies based on customer behavior and attributes
  • Implement advanced segmentation and contact strategies, in collaboration with Digital Marketing team, to maximize effectiveness of all marketing channels
  • Summarize key insights and recommendations clearly for various internal audiences including senior executives
  • Build & maintain strong working relationships across departments and teams based on trust and mutual respect

Salary Range: $110-150k

Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data

Qualifications

  • Bachelor’s degree or an equivalent combination of education and experience
  • 4+ years of experience in CRM analytics including reporting and analysis of email programs and campaigns
  • Deep knowledge of B2C (DTC) email marketing, database marketing, data integration, and CRM
  • Extensive hands-on experience with marketing mix models, multi-channel attribution, customer segmentation and incrementality measurement approaches
  • Expert at manipulating large, complex data sets and leveraging BI Tools (Tableau preferred) to summarize and visualize findings
  • Experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.)
  • Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter
  • Strong problem solving, analytical and quantitative skills and ability to synthesize findings into recommendations that help drive business outcomes
  • Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele
  • Demonstrated ability to operate in a fast-paced dynamic environment - manage multiple projects, shift priorities frequently and maintain exceptional accuracy and attention to detail  
  • Ability to work onsite 2 days per week, Tue/Thu
  • Sponsorship is not available for this role 

#LI-Hybrid

Additional Information

Entertainment Benefits Group offers outstanding employee benefits including:

  • Medical, Dental & Vision
  • 401k Match
  • Short Term Disability, Long Term Disability (Company Paid)
  • Basic Life and AD&D (Company Paid)
  • Additional Voluntary Benefits (additional life, legal, critical care, and more)
  • Flexible Work Arrangements
  • 3 Weeks of PTO + 5 Personal Days
  • Paid Holiday Break from Christmas to New Year
  • Paid Holidays
  • Fitness Centers (location dependent)
  • Annual Day of Giving
  • Company Bonus Program
  • Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!

Average salary estimate

$130000 / YEARLY (est.)
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$110000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Analyst, Email & CRM Reporting & Analytics, Entertainment Benefits Group

Are you ready to elevate your career as a Sr. Analyst, Email & CRM Reporting & Analytics with EBG in the vibrant city of New York? At EBG, we're not just an e-commerce company; we're a powerhouse in the live entertainment and travel industries, generating millions of transactions annually. As our Sr. Analyst, you'll be the go-to expert for our email and SMS marketing performance, diving deep into analytics and reporting to uncover vital insights that will help shape our CRM strategies. Your mission? To monitor key metrics, recommend data-driven solutions, and enhance our campaign performance to ultimately drive revenue. Imagine leading A/B testing initiatives and collaborating with our talented data team to ensure campaign health—how exciting is that? You'll get to utilize your deep knowledge of B2C email marketing and your analytical prowess to optimize KPIs and recommend strategies that contribute directly to our growth. EBG isn't just about numbers; it's about building meaningful relationships across departments, ensuring that your insights reach everyone from team members to senior executives. If you have a penchant for problem-solving and can transform complex data into clear, actionable recommendations, we want you on our team. Ready to join us in making the most of our dynamic environment? Let's create amazing customer experiences together!

Frequently Asked Questions (FAQs) for Sr. Analyst, Email & CRM Reporting & Analytics Role at Entertainment Benefits Group
What are the responsibilities of a Sr. Analyst, Email & CRM Reporting & Analytics at EBG?

As a Sr. Analyst at EBG, you will be responsible for monitoring and reporting on the health of our CRM programs, including email and SMS marketing. Your key duties will include analyzing campaign performance metrics, evaluating list health, and providing actionable recommendations to optimize key performance indicators. You'll closely collaborate with our Email Service Provider and internal teams to ensure data quality and drive successful testing initiatives to enhance campaign results.

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What qualifications are required for the Sr. Analyst, Email & CRM Reporting & Analytics position at EBG?

EBG requires candidates for the Sr. Analyst, Email & CRM Reporting & Analytics role to have a Bachelor’s degree or equivalent experience, along with at least 4 years in CRM analytics. A deep understanding of B2C email marketing, database marketing, and experience with tools like Tableau for visualizing data are important. Strong organizational, analytical, and communication skills are also essential to succeed in this role.

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What kind of experience is beneficial for a Sr. Analyst at EBG?

Candidates looking to excel as a Sr. Analyst, Email & CRM Reporting & Analytics at EBG should possess a solid background in CRM analytics, especially in monitoring email and SMS marketing campaigns. Familiarity with marketing mix models, multi-channel attribution, and the ability to manipulate complex data sets are crucial. Experience with digital analytics platforms such as Adobe Analytics or Google Analytics will greatly enhance your application.

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How does EBG support its employees in the Sr. Analyst, Email & CRM Reporting & Analytics role?

At EBG, we take pride in offering outstanding employee benefits, including comprehensive medical, dental, and vision plans, a 401k match, and ample paid time off. Our work culture is designed to promote a healthy work-life balance through flexible arrangements and exciting perks like an annual Day of Giving and tickets for entertainment experiences, ensuring you thrive both personally and professionally.

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What is the work environment like for the Sr. Analyst, Email & CRM Reporting & Analytics position at EBG?

The work environment for the Sr. Analyst role at EBG is dynamic and collaborative. You will be part of a fast-paced team that values creativity and innovation. The ability to manage multiple projects and adapt to shifting priorities is crucial. EBG encourages teamwork and open communication across all levels, which enhances both personal and professional growth within the organization.

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Common Interview Questions for Sr. Analyst, Email & CRM Reporting & Analytics
How do you measure the success of an email marketing campaign?

To measure the success of an email marketing campaign, focus on key performance indicators such as open rates, click-through rates, conversion rates, and unsubscribe rates. During the interview, explain how you’ve used these metrics to refine campaigns, identify audience engagement trends, and improve future marketing strategies.

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Can you describe a time when you used data to solve a marketing challenge?

Certainly! Discuss an instance where you faced a marketing challenge, like low engagement metrics, and the steps you took to analyze the data. Explain how you identified the root cause, implemented changes based on your findings, and ultimately improved the campaign’s performance, showcasing your analytical skills and problem-solving ability.

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What tools do you use for CRM analytics and why?

I typically use tools like Google Analytics and Tableau for CRM analytics due to their powerful data visualization capabilities and ease of use. Share your experience with these tools or others, emphasizing how they have helped in reporting and deriving actionable insights from marketing data.

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How do you prioritize tasks in a fast-paced environment?

In a fast-paced environment, I prioritize tasks by evaluating their impact on key business goals. Discuss how you use tools, such as task lists or project management software, to keep track of deadlines and ensure that high-priority projects are completed effectively and efficiently.

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Describe your experience working with A/B testing.

A/B testing is crucial for optimizing marketing campaigns. Share specific examples of A/B tests you’ve conducted, discussing the elements you tested, the hypotheses you formed, the analysis process, and the outcomes that informed subsequent strategies, showcasing your analytical approach.

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How do you stay updated with the latest trends in email marketing?

Staying informed about email marketing trends is essential. Mention how you follow industry newsletters, participate in webinars, or join professional organizations. Highlight any specific trends or insights you've recently implemented in your work that demonstrate your proactive approach to professional development.

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What metrics do you consider most important for email list health?

Important metrics for email list health include subscriber engagement rates, unsubscribe rates, and bounce rates. Discuss how you regularly monitor these metrics and implement strategies to maintain a healthy list, emphasizing your proactive approach to audience engagement.

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How would you collaborate with other teams at EBG?

Collaboration is key in any organization. Describe your approach to working with other teams, such as the Digital Marketing team, to gather insights and improve campaign strategies. Share how you build relationships and communicate effectively with various stakeholders to align on goals and priorities.

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What approach do you take to segment email lists?

Segmenting email lists is crucial for targeting the right audience. Discuss your methodology for segmenting lists based on customer behaviors, demographics, or past purchase history and how these strategies enhance campaign effectiveness, demonstrating your analytical mindset.

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Can you provide an example of how you handled a difficult analytics project?

Sharing an example of a challenging analytics project, explain the obstacles you faced, the steps you took to address those challenges, and the successful outcomes. Highlight your analytical skills, resilience, and ability to work under pressure, showcasing your potential fit for the Sr. Analyst role.

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Founded in 2001, Entertainment Benefits Group develops, owns, & operates ticketing systems ^ platforms for travel and entertainment markets in the United States. They work with brands & suppliers to develop attractive initiatives with a focus on d...

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Full-time, hybrid
DATE POSTED
December 4, 2024

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