Email Developer

To succeed as an Email Developer at EBG, you'll need advanced HTML, CSS, and liquid scripting skills, along with experience working with email service providers like Salesforce Marketing Cloud or Zeta Global. Knowledge of dynamic personalization, audience segmentation, and debugging techniques is also crucial, as well as being familiar with ETL data files and marketing automation platforms. Additionally, excellent problem-solving skills and the ability to manage multiple projects in a fast-paced environment will enhance your effectiveness in this role.

As an Email Developer at EBG, you will be responsible for coding and executing email campaigns while collaborating with various internal teams. Your role will involve creating complex HTML/CSS code, managing email production from inception to analysis, and ensuring that all campaigns adhere to industry best practices. Your creativity and technical skills will help tailor email marketing strategies that resonate with our audience and drive growth for our e-commerce initiatives.

EBG offers a hybrid work environment where flexibility meets collaboration. You can expect a dynamic and engaging atmosphere that values teamwork while allowing you to work independently. Located in the vibrant city of Miami, FL, you’ll join a team where innovation thrives, and your contributions can directly influence the business, all while enjoying the perks of a supportive workplace.

In the Email Developer role at EBG, your primary responsibilities include developing and coding email templates, managing end-to-end email production, and conducting thorough quality checks. You will work closely with marketing leads to ensure that all campaign details are correct and participate in coordinating with cross-functional teams. Your expertise in implementing automation, personalization, and segmentation in email campaigns will set you apart as you help enhance customer experiences through effective email marketing.

Applicants for the Email Developer position at EBG should ideally have a Bachelor's degree in digital marketing, computer science, or web design, coupled with three or more years of hands-on coding experience in an enterprise-level email service provider or marketing automation platform. Advanced knowledge of coding techniques, data utilization, and project management tools like JIRA is also highly valued. An understanding of email marketing best practices and experience in the travel or retail industry is a plus.

EBG provides a comprehensive benefits package for Email Developers, including medical, dental, and vision insurance, a 401k match, and generous paid time off (3 weeks of PTO plus 5 personal days). Not only that, but you'll also enjoy a paid holiday break from Christmas to New Year and a fitness reimbursement program. Plus, every full-time employee receives $1000 annually in Tickets-At-Work gift cards to experience the savings marketplace! EBG truly values its employees' well-being and work-life balance.

EBG supports email developers through continued learning and mentorship opportunities. You will be encouraged to stay current with industry trends and email coding standards. Additionally, you’ll work with experienced professionals who can provide guidance, conduct code reviews, and foster collaborative learning within the team. EBG believes in nurturing talent to ensure that employees advance in their careers while enhancing their skills in a community-driven environment.

In your response, highlight specific projects where you utilized HTML and CSS to develop email campaigns successfully. Be sure to discuss any challenges you faced and how you resolved them, demonstrating your problem-solving skills and expertise in creating responsive designs suitable for different devices.

Discuss your approach to email design, focusing on your 'mobile-first' mindset and adherence to best practices in coding. Explain how you utilize media queries to create responsive layouts and how you test emails across different devices and email clients to ensure their integrity before deployment.

Be prepared to share your analytical skills. Discuss your process for evaluating the campaign metrics, identifying potential issues, and implementing A/B testing for future campaigns. Emphasize the importance of learning from each campaign and continuously improving email strategies.

Share your insights into current trends in email marketing, like increased personalization, automation strategies, and new technologies emerging in the industry. Discuss how you stay informed about these trends and apply them to your work as an Email Developer at EBG.

Explain your understanding of CAN-SPAM, emphasizing the steps you take during the email development process to ensure compliance. This could include maintaining accurate sender information, providing clear unsubscribe options, and keeping the language compliant within the email content.

Prepare a specific project example that showcases your skills in developing intricate email templates, troubleshooting code, and effectively collaborating with marketing teams. Focus on the objectives of the project and the successful results achieved through your contributions.

Discuss your time management skills and any tools you use to stay organized. Provide examples of your project management strategies, such as prioritizing based on deadlines, campaign urgency, or aligning with broader marketing strategies.

Discuss key performance indicators (KPIs) that are important for measuring email success, such as open rates, click-through rates, and conversion metrics. Explain how you use analytics tools to evaluate performance and make data-driven decisions for future campaigns.

Share your thorough QA/QC process that includes checking all links, verifying spelling and content accuracy, and testing across different email clients. Highlight the importance of collaborating with team members for comprehensive feedback and quality assurance before deployment.

Discuss your commitment to professional development through resources like industry blogs, online courses, and attending webinars or conferences. Highlight specific sources you consider reputable and how they’ve impacted your approach to email development.