Job details

Product Marketing Manager - 24435

Product Marketing Manager

Why YOU want this position

Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make decisions that increase profit. Enverus’ innovative technologies drive production and investment strategies, enable best practices for energy and commodity trading and risk management, and reduce costs through automated processes across critical business functions. Enverus is a strategic partner to more than 6,000 customers in 50 countries.

We are currently seeking a Product Marketing Manager to join our Marketing team. This role offers the opportunity to join a rapidly growing company delivering industry-leading solutions to customers in the world’s most dynamic and fastest-growing sector. 

Performance Objectives 

We are looking for a product marketing manager that loves creating thought-provoking content, understands the importance of building an effective buyer’s journey and can quickly grasp technical concepts and distill them into compelling value messages for customers. Bonus points if your heart skips a beat when you get to learn about new technology solutions.

You will develop effective go-to-market and content strategies resulting in pipeline and ARR growth for your segment(s). To do so, you must develop a unique sales proposition for our products, as well as create powerful messaging/positioning that will generate demand and boost sales by effectively communicating valuable features and core benefits of our products.

You should enjoy working in a fast-paced, innovative environment. We need collaborative marketing leaders that can solve problems and think on their feet. You should be comfortable navigating ambiguity and taking ownership of improvement. If you like working in an environment where each day is like the last, this isn’t the place for you.

Bring your segment’s value props to life through engaging storytelling and messaging across the diverse marketing and sales channels that make up the Enverus customer journey.
Own the go-to-market messaging, content creation and positioning strategy for new product launches and feature updates.
Lead product launches for your segment(s) Incorporate the voice of the customer into messaging and strategies
Act as the subject matter expert on current industry challenges, solution messaging, personas, and collateral, ensuring consistent messaging across marketing channels.
Create and update sales enablement materials and content, including solution overviews, product videos, sales decks, white papers, e-books, blogs, customer case studies, competitive research, sales playbooks, and solution spec sheets.
Partner with the growth marketing team to create a content roadmap that aligns with quarterly and yearly revenue goals and supports every stage of the buyer’s journey.
Partner with the Product team to craft effective messaging that integrates our broad product portfolio into a cohesive and compelling solution.
Partner with our Sales Go-To-Market team to ensure the Sales team is enabled to communicate business value and value propositions in the most effective way possible.
Take a metrics-driven approach to inform messaging and content success, and address opportunities for improvement.

Competitive Candidate Profile

2 – 4 years’ experience in product marketing or equivalent practical experience
Track record of leading cross-functional go-to-market teams
Prior experience marketing procure-to-pay, ERP or accounting software or familiarity with oil and gas supply chain a plus
Excellent storytelling, messaging and writing skills across a variety of channels
Understands product marketing frameworks and best practices
Create thought-provoking content, understands the importance of building an effective buyer’s journey and can quickly grasp technical concepts and distill them into compelling value messages for customers
Ability to effectively communicate and build relationships with sales, product, and marketing
Proven understanding of the demand engine and how to activate content throughout various channels to achieve GTM goals
Leverage marketing metrics to inform content strategy
Strong organizational skills to manage multiple projects and deliver results within deadlines.

Enverus Glassdoor Company Review

3.8

Enverus DE&I Review

4.1

CEO of Enverus

Jeff Hughes

Approve of CEO

By Enverus

Enverus is a single source platform for management, development and acquisition, within the entire energy value chain. From early-stage investment to full-scale development, we provide the actionable intelligence, in-depth analysis and speed to su...

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FUNDING

Growth

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Mid-Level

INDUSTRY

Enterprise Software & Network Solutions

TEAM SIZE