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Sales Development Representative

About the Team

Based in NYC, the Inside Sales, Partnerships team in North America is made up of energetic and results-driven individuals that bring our media services and ad tech products to the market each day.  At Equativ you will enjoy a welcoming casual environment, great benefits, company globetrotter program, and the ability to interact with and learn from leaders in the community. We work hard and care about our most prized asset - our people. We also believe everyone should be happy and fulfilled at work – We’ve been honored in the HappyIndex At Work by Choose My Company three years in a row.


The Role

This department is the entry point of the sales cycle.  As the intermediaries between prospects, clients and Upper Sales Management, Inside Sales is not only charged with drumming up new business, but also bringing back to life accounts that have gone silent. 


Key day-to-day responsibilities 

Whether it be on the Supply Side or Demand Side of the business, the overall responsibilities of the Inside Sales team can be broken down into 5 categories:


  • Prospecting: Within given territories, verticals and media agencies.
  • Responding: Incoming emails from prospects.
  • Qualifying: Ensuring that the point of contact that we are speaking with is the decision maker and that their company is able to work with us.
  • Booking Meetings: Scheduling meetings for the sales managers to meet with the point of contacts you qualified.
  • Sitting in on Meetings: Taking notes on what is discussed during the meeting, being sure to have captured the point of contact needs.

The Inside Sales team utilizes a multitude of platforms such as; Salesforce (CRM), Outreach (Automated Emailing Tool), as well as tools/helpful documents (Sales Playbook, Sales Flowchart, etc.) that all work together to maximize the efficiency of day-to-day operations. 


Who you are:
  • Bachelor's degree
  • Minimum of 1 year of professional experience and/or internships preferred.
  • Experience in some type of lead generation capacity and proficiency in Salesforce CRM is a plus.
  • An overachiever. You never quit, never take no for an answer, and ultimately succeed in everything you do!
  • Self-motivated and can hit the ground running in prospecting, managing, and qualifying prospects.
  • Detail-oriented - exercises extreme attention to detail; is thorough, accurate, and organized.
  • Clear communication - the ability to articulate thoughts and express effectively using oral, written, and non-verbal communication skills, as well as listening skills to gain understanding.
  • Love to develop and foster relationships and enjoy interpersonal interactions.
  • An ability to manage high volume tasks in an organized way.


What Makes this Job Interesting?

Uncapped commission potential with long-term earning potential.

Sales training and programmatic market education.

Upward mobility based on merit and demonstrated ability.

Navigate your career or transition into sales.


This is a unique opportunity to join a dynamic company in hyper-growth. Are you ready to seize a great opportunity to contribute to Equativ’s growth? Come learn more about our exciting sales accelerator program we've developed.


You like the idea of joining a company where the team works hard, appreciates the value of a balance between work life and personal life, wants to build a meaningful career and has fun while doing it. You appreciate an engaged manager who is invested in your success. You want to work with people who value “the real you,” your insights, opinions, and unique personality. Reach out to us, Let's get you on the team!


Compensation

The annual base salary range for this position is $45,00 - $55,000 . Please note that the salary information is a general guideline only.  Equativ considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.


👋 About us 

Equativ is the new single name for Smart Adserver, DynAdmic, LiquidM and Nowtilus — four proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.


Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.


The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.


Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.


Come and lead the charge with us in building a transparent ecosystem based on quality!


----------------------

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com

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CEO of Equativ
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Arnaud Créput
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Average salary estimate

$50000 / YEARLY (est.)
min
max
$45000K
$55000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative, Equativ

Are you looking to start your career in sales with a fantastic team in New York City? As a Sales Development Representative at Equativ, you will be part of a vibrant and dynamic Inside Sales, Partnerships team that plays a crucial role in bringing our top-notch media services and ad tech products to the market. At Equativ, we pride ourselves on our friendly atmosphere, offering great benefits, and fostering personal growth through our globetrotter program. You’ll be immersed in an environment that values hard work and employee happiness—just take it from our recognition in the HappyIndex At Work! Your role as a Sales Development Representative will kick off the sales cycle, focusing on prospecting new clients and re-engaging accounts. You’ll enjoy tasks ranging from identifying prospects to qualifying potential decision-makers, scheduling meetings for our skilled sales managers, and actively participating in discussions to understand client needs. Utilizing tools like Salesforce and Outreach, you’ll quickly enhance your skills while contributing to our team's success. If you have a Bachelor’s degree, at least one year of relevant experience or internships, and a passion for relationship-building, then you might just be the overachiever we’re looking for! In return, you’ll enjoy uncapped commission potential, exciting career growth opportunities, and the chance to work alongside a supportive team dedicated to your professional development. Ready to jumpstart your career with Equativ? We can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Equativ
What are the key responsibilities of a Sales Development Representative at Equativ?

As a Sales Development Representative at Equativ, your primary responsibilities include prospecting potential clients, responding to incoming inquiries, qualifying leads, booking meetings for sales managers, and participating in meetings to capture client needs. This dynamic role is essential in initiating the sales process and involves both new client acquisition and rekindling relationships with existing clients.

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What qualifications are needed for the Sales Development Representative position at Equativ?

To qualify for the Sales Development Representative role at Equativ, candidates should hold a Bachelor's degree and have at least one year of professional experience or internships that demonstrate lead generation skills. Familiarity with Salesforce CRM is a plus, along with strong communication skills and the ability to effectively manage relationships.

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What is the work culture like for a Sales Development Representative at Equativ?

Equativ offers a welcoming and casual work environment for Sales Development Representatives, emphasizing employee happiness and personal growth. The team enjoys benefits such as a globetrotter program and is recognized for maintaining a healthy work-life balance, fostering an engaging workplace culture that values each individual's contributions.

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Is there room for career advancement as a Sales Development Representative at Equativ?

Absolutely! Equativ believes in promoting from within. As a Sales Development Representative, you'll have opportunities for upward mobility based on merit and demonstrated performance, allowing you to navigate your career path effectively and possibly transition into other sales roles.

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What does the compensation look like for a Sales Development Representative at Equativ?

The compensation for a Sales Development Representative at Equativ includes an annual base salary range of $45,000 to $55,000, along with uncapped commission potential. This means your earning potential can significantly increase based on your performance and success in generating new business.

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Common Interview Questions for Sales Development Representative
What strategies do you use for prospecting potential clients?

When answering this question, illustrate your approach by discussing specific methods you employ for prospecting, whether it’s through social media, cold calling, or utilizing platforms like LinkedIn. Emphasize your ability to research and identify decision-makers and your experience with tools that aid in this process.

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Can you describe your experience with CRM tools, particularly Salesforce?

Highlight any previous experience you have with CRM platforms, focusing on how you've used Salesforce to track leads, manage client interactions, and drive sales processes. Discuss any training you've had and how you've maximized the use of these tools to achieve sales goals.

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How do you handle rejection from potential clients?

When addressing rejection, focus on your resilience and positivity. Explain that you view rejection as a learning opportunity and discuss tactics you use to analyze the situation, refine your approach, and ultimately maintain motivation to continue reaching out to prospects.

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How do you prioritize tasks when managing a high volume of leads?

Provide insights into your organizational skills and how you use tools like to-do lists, scheduling software, or CRM features to prioritize. Discuss your method of categorizing leads based on potential interest or value and how this helps in managing your time efficiently.

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Describe a successful sales experience you’ve had.

This is your chance to shine! Share a specific story where you successfully closed a deal or significantly impacted a client's decision. Emphasize the strategies you used, how you built rapport, and what the results meant for you and your team.

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What role does communication play in your interactions with clients?

Express how vital clear communication is in building relationships with clients. Discuss your ability to listen actively, articulate your thoughts, and adapt your communication style based on your audience's needs, ensuring mutual understanding throughout your interactions.

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How do you stay motivated in a sales role?

Share your intrinsic and extrinsic motivators, such as personal goals, team support, and the thrill of closing deals. You can also mention how you celebrate small victories and set actionable objectives to keep your enthusiasm high.

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What do you know about Equativ and its role in advertising technology?

Demonstrate your knowledge of Equativ by discussing its history, mission, and the importance of its products and services in the advertising technology space. Mention its recent recognitions, such as being ranked on Deloitte’s Technology Fast 500, to show your genuine interest in the company.

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How do you approach building relationships with potential decision-makers?

Discuss the importance of relationship-building in sales. Describe your approach to getting to know clients, understanding their needs, and fostering trust. Mention techniques like regular follow-ups and check-ins to maintain engagement in your answer.

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What do you hope to gain from your experience as a Sales Development Representative at Equativ?

Your response should reflect your desire for professional growth and skill development. Talk about specific skills you aim to enhance, such as negotiation and client management, while also expressing your excitement about being part of a supportive team environment that values personal input.

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Equativ provides a comprehensive suite of buy and sell-side adtech solutions leveraged by advertisers, publishers, broadcast operators, sales houses, and data providers. Our independence allows us to share knowledge and insights gained from worki...

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DATE POSTED
December 22, 2024

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