Marketing Manager (Lifecycle)
Company Description
Who We Are
We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you
Our Mission
To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.
Job Description
Job Description
As the Marketing Manager (Lifecycle) at SoulCycle, you’ll be at the heart of our communications strategy, shaping the brand voice across email, website, product descriptions, mobile push notifications, paid media, in-studio signage, and more. This role combines strategic campaign execution with copywriting expertise to engage, inspire, and grow our community. You will lead the creation, execution, and optimization of email communication and across channels, ensuring our messaging is impactful, on-brand, and tailored to our wellness-focused audience.
What You'll Do
Campaign Execution & Optimization
- Lead end-to-end email campaign management, including building, testing, scheduling, and deploying emails to various customer segments, and conducting A/B tests on content elements to improve performance.
- Write clear, compelling, and brand-aligned copy for email campaigns, website content, product descriptions, mobile push notifications, paid advertising, and in-studio signage to ensure consistent messaging across all channels
- Uphold and refine the company’s brand tone and style, ensuring that all communications reflect our wellness values and resonate authentically with our audience.
- Maintain a comprehensive calendar for email and digital marketing initiatives to ensure a well-coordinated, timely approach to our communications.
- Track, analyze, and report on key metrics for email and digital marketing channels, sharing insights with stakeholders and refining strategies based on data-driven results.
Lifecycle Marketing & Automation
- Develop and optimize automated workflows—such as welcome, onboarding, win-back, and retention sequences—to support a holistic, engaging customer journey.
- Use behavioral and demographic data to define and implement targeted audience segments, ensuring content is relevant and impactful for each segment.
Cross-Functional Collaboration & Support
- Work closely with creative, design, product, and in-studio teams to create cohesive content that supports larger marketing initiatives, product launches, and seasonal campaigns, with a seamless brand experience across all touchpoints.
- Maintain organized documentation of processes and best practices
Qualifications
- Creative and ambitious with 4+ years experience in digital marketing, email marketing, or content strategy
- A proven copywriter across email, website, mobile, and advertising channels.
- Proficient with email marketing platforms like Braze
- Passionate about lifecycle marketing, audience segmentation, and automation.
- Analytical and data-driven when it comes to content optimization.
How You'll Be Evaluated
3-6 months:
- Contribute to annual marketing plans and own new and existing campaigns
- Establish efficient workflows for campaign scheduling and management
- Demonstrate mastery of brand voice across communication touchpoints
- Contribute to the optimization of campaign performance through data analysis
6-12 months:
- Take ownership of campaign development and new rider journeys.
- Show initiative in identifying growth initiates that drive new ridership
- Drive successful campaign launches with efficient project management.
- Launch and manage campaigns and initiatives that drive deeper engagement amongst riders.
Pay Transparency: $95,000 - $105,000
Why Join Us?
Join a dynamic team at the heart of SoulCycle's marketing team. As Marketing Manager, you'll play a key role in growing our community and bringing the SoulCycle experience to life across channels.
Additional Information
SoulCycle is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://www.soul-cycle.com/careers/
Average salary estimate
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If you're ready to take your marketing skills to the next level and make a real impact, SoulCycle is looking for you! As the Marketing Manager (Lifecycle) in our vibrant New York, NY location, you'll have the exciting opportunity to spearhead our communications strategy and shape the brand voice across various channels. Here, your creativity will shine as you engage and inspire our community through email campaigns, website content, and more. You'll be the mastermind behind end-to-end email campaign management—building, testing, and deploying emails that truly resonate with our wellness-focused audience. We believe in the power of impactful copy, and that's where your expertise comes in; you'll create clear, compelling messages that align with our brand’s wellness values. Collaboration is key at SoulCycle, so you'll work closely with our creative, design, and product teams to ensure a seamless and engaging experience for our riders. We value data-driven insights, so you'll track and analyze key metrics to refine our strategies continuously. If you've got 4 or more years of experience in digital marketing, a passion for lifecycle marketing, and a knack for audience segmentation and automation, we want to hear from you! Join us and be part of a community that's dedicated to fostering growth, empowerment, and equality. Let's redefine health and happiness together!
By
Equinox
In everything we do, we create the possibility for people to maximize the potential within themselves.
177 jobs
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