Global Planning Executive

GLOBAL EXECUTIVE, ROYAL CANIN (MARS) – EMEA

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.

Reports to: Global Senior Planner

The role

This role is to work within a centralised European planning team across the Royal Canin brand in 16 markets.

The team’s main role is to develop appropriate full-funnel media plans based on globally defined strategy for each of our markets and deliver that brief for deployment, supporting them in seeing that through to successful execution.

As an Account Executive, you will be responsible for supporting the team with the planning and buying of media for our clients. This includes conducting research, analyzing data, efficiently delivering administrative tasks in running our campaigns, negotiating with media owners and suppliers, and presenting recommendations to clients. You will also be trained by our team to develop responsibility for maintaining client relationships and working closely with other specialist teams within the agency.

Royal Canin are a digital-only brand, so we are looking for someone who can show a passion for the digital media landscape and a willingness to learn about digital platforms and channels, particularly Search, Social and Display.

The Account Executive role will report into the Planner on the team who will be responsible for line management and developing the Executive to quickly progress. However, the rest of the team will also be on hand to ensure the Executive is well supported and getting good exposure to learn quickly about the world of media. We expect the successful candidate to be able to reach out to the wider team to ensure personal progress is being made.

Accountabilities include:

Client Management

• Participate in calls and meetings with clients to understand their business, and discuss performance and future strategies
• Work in the team to prepare and review presentations for our clients (both regional and local)

Media Planning

• Work with global media vendors to develop “best in class” guidelines for the account e.g. META, Google, Tiktok, Spotify, Snapchat, Pinterest etc
• Input media plans into planning templates and manage booking and reconciliation of campaign costs in EssenceMediacom’s systems and tools
• Meet regularly with digital partners to increase understanding and knowledge the media landscape across Europe

Execution

• Support in aggregation of output from media specialists – planning; reporting; insight/analysis
• Supply reconciliations of delivery across the plan from each media owner/media specialist

Reporting & Optimisation

• Work with the buying teams, and Planner/Senior Planner to interpret performance data and decide on optimisation opportunities
• Organise and participate in calls and meetings with internal teams and publishers discussing performance and future strategies
• Support in making recommendations for how we could optimise to get the best out of our media
• Use and input data into our internal tools and systems in a timely fashion
• Support in delivery of post-campaign analysis and insights

Team Management

• Work with the Senior Planner/Planner to understand the targets, media solutions and analysis techniques required to maximise effectiveness of our plans, and provide strong media delivery and financial reconciliation
• Keep track of plans, spends, contact lists and other common folders and files for RC account team
• Help in coordinating the communication flow with EssenceMediacom hubs, and Local EssenceMediacom (where relevant)
• Support in any other admin associated with the Royal Canin EU team

A bit about your skills and experience:

The successful candidate will be ambitious and collaborative, with a can-do attitude. They will want to embrace the culture at EssenceMediacom and likewise on RC and strive to learn everything that’s required to create exciting and business changing communications plans.
 

Summary of requirements;

• Passion for media and advertising with a hunger to learn more
• Interest in and basic understanding of the digital media landscape
• Great team player and winning can-do attitude with the ability to work hard and have fun
• A strong communicator, shows relevant initiative and pro-activity
• Highly analytical, determined, inquisitive and curious approach to problem solving
• Excellent working knowledge of Excel and PowerPoint
• Excellent communication skills – verbal and written English language skills/grammar
• Ability to work in a fast-paced environment
• Be administratively competent
• Strong attention to detail
• Effective and efficient working style
• Service-industry-suited with the potential to develop into client leadership and staff management roles
• Focused on creating or finding solutions