Digital Paid Media Specialist – B2B SaaS

Everbridge, a leading global provider of SaaS-based critical communications and enterprise safety solutions, is looking for a talented Digital Paid Media Specialist to join our dynamic Global Demand Center team. This is a fully remote, home-based role that can be located anywhere in the UK, offering you flexibility and a chance to make a real impact in a growing tech company.

As a Digital Paid Media Specialist, you’ll play a key role in managing and optimizing our paid media efforts, helping to drive demand generation, and fueling our revenue growth. Reporting to the Senior Director of the Global Demand Center, you’ll work closely with our campaign strategy team to ensure seamless alignment with integrated marketing campaigns. Your expertise will also contribute to organic social strategies and various other digital marketing initiatives.

• Lead Paid Media Campaigns: Own and optimize digital paid media campaigns across platforms like Google, LinkedIn, Microsoft, Meta, Reddit, and 6sense to drive high-quality leads and maximize ROI.
• Budget Optimization: Oversee and manage budget allocations to ensure the most effective use of resources, delivering measurable results.
• Data-Driven Decisions: Use your analytical skills to perform A/B testing, refine audience targeting, and make strategic decisions based on campaign performance data.
• Collaborative Innovation: Partner with internal teams to create compelling ad content, and contribute to broader digital initiatives including organic social media efforts.
• Stay Ahead of Trends: Keep up with the latest digital marketing trends, tools, and AI-driven techniques, bringing fresh ideas to the table to continuously improve our strategies.
• Agency Management: When necessary, manage external agency relationships to ensure campaigns meet our high standards.

• 3+ years of hands-on experience managing and optimizing B2B SaaS digital advertising campaigns across multiple platforms.
• A proven track record of delivering data-driven results and maximizing ROI.
• Expertise in paid media campaign execution, including keyword research, audience targeting, and budget optimization.
• Strong proficiency with SFDC tracking and campaign management.
• Excellent communication skills and a self-starter mindset—you’re proactive, adaptable, and always ready to innovate.
• Knowledge of global advertising regulations and brand standards.
• Bonus: ABM experience, SEO expertise, or experience targeting international markets and the DevOps persona.