Senior Content Editor (FTC, 12 Months)

The Senior Content Editor at Everway is responsible for proofreading and editing all web and social media content to ensure clarity, consistency, and alignment with brand guidelines. This position will involve collaborating with content creators to maintain high standards across channels, driving the editorial calendar to prioritize content updates, and optimizing all content for search engines.

To be a successful candidate for the Senior Content Editor position at Everway, you should hold a degree in marketing, communications, or journalism. Additionally, 2+ years of experience in writing for the web, B2B marketing, content optimization, and SEO is crucial. Familiarity with content management systems like Prismic is also beneficial.

The Senior Content Editor at Everway significantly enhances user experience by ensuring that all digital content is accessible, engaging, and meets WCAG guidelines. This role emphasizes clarity and coherence, making digital interactions seamless for users of all abilities, thus aligning with Everway's commitment to enriching lives.

At Everway, a Senior Content Editor would use various tools such as SEMRush and AHrefs for SEO optimization, as well as CMS platforms like Prismic or Contentful for content editing, management, and publication. Understanding Google Analytics will also help in analyzing content performance.

A successful Senior Content Editor at Everway is a strategic thinker with strong collaborative and organizational skills. They must be detail-oriented and capable of juggling multiple projects while meeting tight deadlines. A passion for creating impactful content and a commitment to user-centered design are essential attributes for this role.

When answering this question, highlight specific projects where you have demonstrated your editing skills. Discuss the tools and criteria you used for proofreading and how your edits improved the overall quality of the content.

To answer this question effectively, talk about your familiarity with brand guidelines and your strategy for familiarizing yourself with them. You can also mention past experiences where you had to adapt your writing to fit different brand voices.

Focus on the importance of keyword research, the use of semantic language, and the implementation of meta tags. Share examples of how you have successfully increased content visibility in search results through optimization techniques.

Offer a detailed account of a particular project where your management led to a successful outcome. Outline the steps taken from planning to execution, including collaboration with team members and how you handled challenges.

Discuss your method for evaluating content needs, deadlines, and opportunities for improvement. You can explain how data and performance metrics influence your prioritization decisions.

Focus on your understanding of UX principles and accessibility standards. Share methods you’ve implemented to gather user feedback and how this information helps you craft user-friendly content.

Discuss your openness to receiving feedback and how you view it as a learning opportunity. Provide an example of how feedback helped you improve your editing skills or approach.

Highlight your proficiency with any CMS tools you've worked with, particularly mentioning any specific experience with Prismic, Contentful, or other relevant platforms. Discuss how you leveraged these tools to streamline content workflows.

Provide insights into your familiarity with analytics tools like Google Analytics. Explain how this data informs your content strategies and adjustments over time.

Emphasize the importance of teamwork and open communication in your approach. Discuss past experiences where collaboration led to improved content quality or engagement, showcasing your ability to work cross-functionally.