Lifecycle Marketing Manager - US Remote

Experian Insurance Services is reinventing the insurance broker model with technology, data, and human interaction. We are on a mission to make the process of finding the best home and auto insurance easy, straightforward, and transparent. We're serious about building and using technology to save our customers money, time, and hassle, and we're just getting started with what we will accomplish. We're looking for people who are just as passionate about products that help make consumers' financial lives easier as we are. We're an international team of 200 people based in the US, Poland, and Costa Rica! We are looking for someone to join the Experian Insurance team as a Lifecycle Marketing Manager. You will lead the customer lifecycle journey for insurance, developing the strategy and build across multiple channels to achieve measurable growth for the business. You are someone with experience building customer journeys to engage and acquire customers. This remote position will report directly to the Senior Marketing Manager and is an exciting opportunity to have an impact on a growing business!Responsibilities• Oversee the lifecycle marketing strategy of campaigns to increase engagement and lead conversions with Experian Insurance.• Map the customer journey across different entry points to create impactful campaigns, using and testing communication strategies relying upon on where the customer is in their lifecycle.• Partner with our teams across Product, CRM, content & data teams to deploy data-driven campaigns to acquire new and engage existing customers with Experian Insurance.• Manage, adapt, and enhance post-lead cultivate communications, including message development and testing across the different stages of the customers lifecycle journey to guide conversions, cross-sells, and improve retention.• Maintain relationships with third-party vendors and navigate platforms to develop and launch complex campaigns.• Monitor daily campaign performance and health to ensure we maintain deliverability, reputation, and engagement metrics.• 6+ years of strong experience managing and scaling CRM or marketing campaigns.• BA/BS in Business Administration or related field.• Hands-on execution experience in Iterable or other CRM system.• Knowledge of personal lines insurance industry and competitive landscape.• Experience overseeing email deliverability metrics and reduce issues.• Demonstrated analytical, organizational, and project management skills.Perks• 15 days of vacation accrual annually, five sick days, two volunteer days, and 12 paid holidays.• Core benefits including full medical, dental, vision, family leave, and life/disability insurance.• Employee stock purchase program and 401K matching and immediate vesting• Wellness plans, online discounts, employee discounts, pet insurance and moreOur uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.#LI-Remote