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Senior Marketing Manager

The Company

Cape was founded in early 2022 by Palantir and Anduril alums with deep expertise in privacy and national security. While running Palantir’s US national security business, our CEO became passionate about privacy and security on mobile devices. Our mission is to be a force for good in global wireless.

At Cape, we are not just another cellular service provider; we are the architects of a privacy-centric movement that starts with the devices in your pocket. We are building a cellular network that helps citizens, including those responsible for our nation’s security, regain control of their own data.

We believe that where we are, where we go, and whom we are with are among our most personal information and should be kept private. Privacy is not something you achieve by limiting yourself or by doing less, it is a set of features to be built so you can do more. We have raised money from Andreessen Horowitz and other top-tier VCs, and are excited to grow the team.

The Team

We are relentless builders, constantly pushing the boundaries of what's possible and bringing to life ideas that have never before existed. Innovation is at the core of everything we do. At Cape, we trust our team to deliver greatness and empower them to make a profound impact. As a member of our team, you will collaborate seamlessly with our diverse group of talented engineers and other team members, enjoying dynamic interactions with colleagues from across the organization.

The Role

We are looking for our first Senior Marketing Manager to break new ground in the traditional world of telecom. We’re solving new problems—technical ones in the world of secure mobile connectivity, and cultural ones in consumers’ understanding and appreciation of privacy. You will need to educate consumers about why privacy matters, how Cape ensures secure and resilient connectivity, and why to trust us. You’ll bring an expeditionary spirit to introducing a new kind of product to an established market, experimenting with channels new and old, with the goal of creating and conquering a new category. This role reports to the Head of Consumer Growth.

Here are some ways you’ll make an impact

  • Enhance understanding of our customers via market and field research

  • Shape and influence the overall GTM strategy

  • Steer and organize senior-level participation in top privacy events, resulting in measurable surges of interest, awareness, leads, and acquisitions

  • Recruit key partners and influencers who strengthen our brand and reach by creating content and evangelizing our message

  • Run basic experiments across performance marketing channels, and by systematically tracking ROI and assessing scalability, forge a strategy on where and where not to invest

  • Educate consumers about threats to their privacy and security and help tell our brand story by managing design and creative resources to elevate our website, and construct narratives via CRM

  • Shape and influence the entire buyer journey by working closely with Product

  • Make our brand distinctive and consistent both externally and internally by consolidating leadership tone and vision, existing content and creative work, and understanding our of customer, and translating and codifying it into a repeatable way of communicating our value

Are you the candidate we are looking for?

  • 5+ years Marketing experience across a range of marketing functions; prior start-up experience preferred

  • Deep understanding of the consumer technology landscape, especially in the privacy/security domain is a plus

  • Experience in some or all of the following: field marketing, partnerships, KOL sponsorship and management, CRM

  • Project management ninja, with the ability to wrangle external and internal stakeholders into a single strategy and timeline

  • Great and concise written communication

  • Tech-savvy, with demonstrated interest and experience in advocating for, implementing, and maximizing value from the adoption of new MarTech tools

  • Flexible and adaptable, getting energy from the excitement and unpredictability of bringing a new product to market

  • Curious, always looking for new insights about the customer and new ways to reach them

  • Metrics and results driven; comfortable with calculating ROI and identifying the metrics that matter

  • Familiarity with marketing analytics, such as comfort with working with GA4, is a big plus

Our Culture 

  • We are builders, and we choose to spend our time building things that matter. Many of our people have backgrounds in Defense Tech as well as the defense and intelligence community. We build to win.

  • We hire excellent people, give them outsized responsibility, and trust them to execute at a high level. Everyone here has a track record of solving hard problems throughout their careers.

  • We believe that personal privacy and national security interests are not inherently at odds, and can be reconciled via strong technology.

  • We believe that companies exist to build awesome things and take care of their people. Our benefits reflect that– top-tier health care, 401(k) matching, and a generous vacation policy (that we actually use).

  • We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Achieving diversity across these categories will serve to make our company stronger and our product better.

How to apply

Click the link below to apply.

We reserve the right to make use of any unsolicited resumes received from outside recruiting agencies and / or individual recruiters without being responsible for payment of any fees asserted from the use of unsolicited resumes.

COMPANY RATING
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Diversity & Inclusion
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CEO of Cape
Cape CEO photo
Joe Oatley
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Our aim is to bring excellence to every customer we support, and continuously look into new ways we can add to and improve on what we provide for our clients. Through our values we will build a better business for the long-term and achieve our o...

4 jobs
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
DATE POSTED
March 11, 2024

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