Product Marketing Manager - Platform

As a Product Marketing Manager at Experian, your primary responsibilities will include executing marketing strategies to increase awareness and demand for our platform solutions. You will be focused on developing product messaging, creating compelling marketing assets, planning campaigns, and collaborating with sales to enhance client satisfaction and retention. Additionally, you will translate business objectives into actionable marketing initiatives and actively participate in product and market analysis.

To qualify for the Product Marketing Manager - Platform position at Experian, candidates should have at least 5 years of B2B product marketing experience. This should include 2-3 years in past PMM roles along with expertise in positioning, pricing, go-to-market planning, and sales enablement. Strong communication skills and the ability to distill complex information into clear messaging are essential for success in this role.

The Product Marketing Manager at Experian plays a critical role in ensuring client satisfaction by developing strategies that align product features with client needs. This includes understanding client pain points, creating targeted marketing materials, and collaborating with sales to deliver effective demonstrations that highlight the unique value of our platform. Your insights will inform product development priorities, leading to better services and higher retention rates.

At Experian, the work environment for a Product Marketing Manager is flexible and inclusive. We prioritize work/life balance and foster a culture of collaboration and innovation. Employees have access to numerous benefits, including health insurance and a well-supported 401K plan. Our commitment to diversity and inclusion makes Experian a great place to grow both personally and professionally.

As a Product Marketing Manager at Experian, you'll have ample opportunities for career development. Our focus on personal growth includes mentorship, training programs, and a company culture that champions innovation and diversity. Direct interaction with sales and product executives provides valuable insights and networking opportunities that can further your career.

When discussing your product marketing strategy, you should outline how you begin by analyzing market trends and customer insights. Emphasize the importance of aligning your strategy with business OKRs and how you work collaboratively with cross-functional teams to ensure comprehensive campaign execution. Providing examples from your past experiences will strengthen your answer.

In answering how you approach messaging and positioning, highlight the significance of understanding the target audience and their specific needs. Discuss how you translate complex product features into compelling messages that resonate. Be sure to mention collaboration with the sales team to ensure messaging aligns with market narratives.

When discussing your experience with sales enablement tools, describe specific tools you have used in the past, and explain how they helped drive product sales. Detail your role in creating training materials or resources that empower the sales team to effectively communicate product benefits to clients.

To answer how you use market research, explain your process of gathering data on competitors, trends, and customer preferences. Discuss how this information serves as a foundation for your marketing strategies and helps in refining messaging and determining pricing strategies. Providing examples of how specific insights led to strategic marketing decisions will be beneficial.

In responding to this question, identify a specific campaign, describing its goals, strategies, and the role you played. Highlight measurable outcomes, such as lead generation or customer engagement metrics, to substantiate the campaign's success. Discuss any challenges encountered and how you overcame them to illustrate your problem-solving ability.

When asked about tracking campaign performance, elaborate on the key metrics you prioritize, such as ROI, conversion rates, and customer feedback. Explain how you utilize various tools and analytics software to collect and analyze data, and discuss how you use this information to optimize future campaigns.

To answer this, discuss the importance of audience segmentation and how you tailor your messaging to address specific pain points. Mention techniques like surveys, interviews, or focus groups you've used to gather feedback. Emphasize the iterative process of refining messages based on audience reactions to ensure alignment with their needs.

When asked about competitive analysis, describe your approach to gathering intelligence on competitors’ strengths and weaknesses. Highlight tools or methodologies you've used to assess competitive positioning. Explain how this analysis informs your product marketing strategy and helps you craft compelling differentiation messaging.

Discuss the importance of maintaining open communication with the sales team to gather insights about customer interactions and market feedback. Describe how you incorporate this feedback into your marketing adjustments, ensuring that your strategies are continuously aligned with real-world experiences and expectations.

In addressing this question, highlight specific product launches you have managed. Discuss the entire process from planning through execution, emphasizing elements like cross-departmental collaboration and timing. Showcase how you monitored the launch and incorporated feedback for future improvements.