Senior Product Manager – Automotive Marketing Solutions

The Senior Product Manager – Automotive Marketing Solutions at Experian is responsible for enhancing the product portfolio, managing product lifecycle, and fostering business growth. This role includes collaborating with cross-functional teams, engaging with customer feedback, developing product roadmaps, and promoting go-to-market strategies. You will utilize your insights into the digital advertising ecosystem to drive improvements and create compelling product requirements.

To be considered for the Senior Product Manager – Automotive Marketing Solutions role at Experian, you should have a minimum of 5 years of experience in product management, ideally in ad-tech or mar-tech environments. Relevant experience with digital advertising, audience targeting, and experience working with Demand Side and Supply Side Platforms is essential. Strong communication skills and the ability to collaborate across teams are also crucial.

At Experian, career development is a priority. As a Senior Product Manager – Automotive Marketing Solutions, you will enjoy access to a range of resources to enhance your skills, including training programs and mentorship. The company’s focus on innovation and collaboration encourages ongoing learning and growth, allowing you to take your career to the next level while contributing to impactful projects.

Yes! The Senior Product Manager – Automotive Marketing Solutions position at Experian offers the flexibility to work remotely. We understand the importance of work-life balance and encourage our team members to work in a way that suits their lifestyle.

Experian has consistently been recognized as a Great Place to Work™ across various countries, thanks to our inclusive culture, commitment to DEI, and a people-first approach. For a Senior Product Manager – Automotive Marketing Solutions, this means working in an environment that values your ideas, provides ample resources for innovation, and focuses on collaboration and personal growth.

In the role of Senior Product Manager – Automotive Marketing Solutions at Experian, you'll work in an Agile environment, utilizing various product management tools for planning, collaboration, and execution. You will engage in comprehensive market analysis, leverage data-driven insights, and utilize frameworks for product roadmapping and lifecycle management.

Experian is deeply committed to diversity, equity, and inclusion, making it a core part of our mission. As a Senior Product Manager – Automotive Marketing Solutions, you will contribute to a workplace that values every individual’s unique experiences and perspectives, fostering collaboration and innovation among a diverse team.

When prioritizing product features, I focus on balancing customer needs, market trends, and business objectives. I gather data from the Voice of the Customer, conduct competitive analysis, and align with our strategic goals to ensure we develop features that will drive value and enhance the overall product experience.

I have a strong background in digital audience targeting, especially in the automotive sector. I focus on data analytics and consumer insights to identify target demographics effectively. For me, leveraging these insights helps craft tailored marketing strategies that resonate with users and elevate engagement.

Customer feedback is crucial for guiding product development. I ensure that I actively engage with customers through surveys, interviews, and usability testing at various stages. Analyzing feedback allows me to refine product features and prioritize enhancements based on real user experiences.

To assess the success of product launches, I utilize a mix of quantitative and qualitative metrics. I track key performance indicators such as user adoption rates, revenue growth, and customer satisfaction scores. Additionally, I perform qualitative analysis through customer feedback and reviews to gain a comprehensive view of product performance.

In my previous role, I led a cross-functional team for a product refresh initiative. I coordinated with marketing, engineering, and sales to ensure alignment in our goals and strategies. Regular check-ins and feedback loops enabled us to stay on track and adapt to challenges, resulting in a successful launch that exceeded our expectations.

Managing stakeholder expectations is vital in product management. I maintain open lines of communication, provide regular updates on project progress, and involve stakeholders in key decisions. By aligning everyone's expectations and addressing concerns proactively, I foster trust and collaboration throughout the product lifecycle.

I have extensive experience working in Agile environments, where I've embraced iterative development and rapid feedback loops. I actively participate in sprints, retrospectives, and planning sessions to ensure that the team is aligned and focused on delivering value incrementally. Agile allows us to adapt efficiently to changing priorities.

Staying updated with market trends is essential. I allocate time for industry research, attend webinars, and participate in networking events. Following thought leaders and subscribing to relevant publications also helps me keep informed about new technologies and innovative strategies impacting the automotive marketing space.

For effective communication among remote teams, I utilize various collaboration tools and establish clear communication protocols. Regular check-ins via video calls, real-time messaging platforms, and established documentation help keep everyone aligned. Encouraging an open dialogue fosters a collaborative remote working environment.

I approach competitive analysis by gathering data on industry competitors—examining their product features, pricing models, and customer feedback. This analysis informs my strategic decisions, allowing us to differentiate our offerings effectively and stay ahead of market trends while delivering real value to our customers.