Sr. Manager Integrated Campaign Architect

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Come become part of something big with us! We are a global leader, with hubs in North America, South America, Asia Pacific, Europe, and the Middle East.

The Sr. Manager of Integrated Campaigns plays a vital role within the overall Growth Marketing function, spearheading the team in the coordination, development, and optimization of global campaigns.  This player/coach role will work across the entire marketing organization to bring campaigns to life, creating, executing, optimizing, and reporting on the overall success of each one. Responsible for managing all activities necessary to enter the market in a cohesive and efficient manner, the Sr. Manager of Integrated Campaigns is the cornerstone upon which an initiative is built.

This role reports to the VP of Growth Marketing and seeks to understand the goals of the business and form project teams of domain experts to execute the campaigns and drive towards the desired goals.  This role requires a person who can develop a plan and work cross-functionally to have it executed in a timely fashion.  The Sr. Manager of Integrated Campaigns must be flexible, agile, and creative in their approach.

Responsibilities:

•           Lead a team of Integrated Campaign Architects that coordinate, develop, and optimize Extreme’s global campaigns.

•           Gather requirements and success criteria for the creation of campaigns and identify what business drivers necessitate the construction.

•           Work with messaging teams to develop a theme for the campaign and establish an identity for the campaign. Also, take the time to understand the competitive positioning and how our approach will be different. Ensure messaging aligns with additional corporate message and initiatives.

•           Establish a campaign framework that illustrates a customer journey path from unknown suspect to MQL (SQL/SAL).

•           Determine content needs and gaps that aligns with the theme and messaging of the initiative and commission new assets for the campaign across the organization as necessary.

•           Convene a cross-functional team to deliver assets for the campaign and establish a regular cadence for the communication of updates and tracking completion by team members.

•           Communicate launch dates and progress information, including the content calendar, to management and stakeholders.

•           Bundle up campaign elements for seamless partner execution.  Develop an initiative playbook for channel and field marketing teams to activate campaign with partner community.

•           Replicate campaign elements into local languages based on prioritized geo strategy.

•           Track campaign performance, ROI, and communicate results to management.

Experience and Skills Required

-           8+ years of campaign marketing or equivalent marketing experience in B2B technology

-           Experience managing a global team

-           A history of organizing and leading cross-functional project teams toward a common goal

-           Experience managing teams and helping direct reports develop in their careers

-           Great project management skills

-           Experience building and interpreting reports to make data-driven decisions driving ROI

-           Bachelor’s degree or equivalent professional qualification in marketing or business

-           MBA in marketing or related area strongly preferred

Salary based on experience and qualifications up to 175K

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.